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ebelarus'ORG Gemius Belarus

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???? ????????: CATI, Media Research, Szonda Ipsos, Market Watch, GfK ... ?????? ? ??????????? ? ????????? ?????? ??????????? ???????? ?? ???????? ... – PowerPoint PPT presentation

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Title: ebelarus'ORG Gemius Belarus


1
??????????? ????????-?????????
  • ?????? ?????????,
  • e-belarus.ORG / Gemius Belarus

2
Gemius
  • ???????? ??????????? ????????????
  • AdHoc ???????????? ??????
  • ????????? ?????? ?????????
  • ?????-?????? ??????
  • ?????? ????????????? ????????? ???????? ??????
    ? ???????????? ???????
  • ????????? ????????????
  • ?????
  • ??????, ????? ????????, ???????
  • ?????, ??????, ???????, ????????
  • ??????, ???????, ????????
  • ????????, ????????
  • ???????, ????????
  • ??????
  • ?????,???????,
  • ??????????????
  • ???? ???????? CATI, Media Research, Szonda
    Ipsos, Market Watch, GfK

3
????????? ????? ? Gemius S.A.
?????? ? ??????????? ? ????????? ??????
??????????? ???????? ?? ????????-?????????????
? 1999 ????
?????????? ??? ????? ????, ?????????? ?????????
??????????? ????????? ? ????????? ? ?????????????
Gemius SA
?????? ?? ?????????? ? ????????? ?????????
????????-???????????? ? ??????, ? ????? ? ?????
???????????? ??????? ?????????? ESOMAR
????????????????? ??????? ????????????
???????????? ???????????? ?????????? ????
????????????? ??????? (Interactive Advertising
Bureau (IAB)
4
????????????????? ??? ????? ? ???, ???
??????????? ??????? ?????, ??? ?????????
????????? ???????????, ????, ??? ?? ??????????
?????????????? ?????? ? ??? ????? ?????
????????????????? ? ??????????? ?????????
?????????
?????????????? ?? ?????????? ??????????,
cookies ??? ????????. ?? ??????????
??????????? ? ????. ?? ???????? ??????????
?? ??????? ??????.
???????? ?????? ???????? ??????????? ????????
????????????? ????????? ? ??????? ???.
5
????????? ????????-?????????
???????? IAB Audience Measurement
6
???????? ???????????? gemiusAudience
  • Pop-up ?????? ???????? ?? ??????????????? ??????
    ????????????? ?? ?????? ????????? ? ?????
    ??????????? ??????.
  • ?????? ???????????? ? ?????????? ??
    ??????-?????????? ???????????? ? ?????????
    ??????? ? ???????? ??????? ? ???????
    ????????????, ??? ?????? ????? ? ?????????.
  • ?????????? ?????? ???????????? ?? ??????????
    ???????????? ????????????? ????????????
    FactumBell.

??????? ?????????? (???????)

?????? ?? ??????

??????????? ???????????? ????????????
7
???????? gemiusAudience
?????????? 12345 ?????????? 54321 ??????????
05787
(?????? ??????) ?, 19 ??? ?, 25 ???
Pop-up ?????? ??? 1
???? A
???? B
Pop-up ?????? ?????????? 54321 ?, 19
??? ?????????? 05787 ?, 25 ??? ?????????? 23423
?, 36 ???
???? C
???? D
?????????? 12345 ?????????? 23423
(?????? ?? ????????) ?, 36 ???
8
???????? gemiusAudience
?????????? 23423 ?????????? 98765
?, 36 ???
Pop-up ?????? ??? 2
???? A
???? B
Pop-up ?????? ?????????? 54321 ?, 19
??? ?????????? 05787 ?, 25 ??? ?????????? 23423
?, 36 ???
???? C
???? D
?????????? 54321
?, 19 ???
9
gemiusAudience ???????? cookies
??????? ???????????? ?????????? cookies ? ??????
??????? ?????????? ?? 20 ?? 70.
???????? ???????? cookies ????? ???????????
??????? ???????? ?????? ??? ??,
??? ??????? ??????? ???????, ? ??? ?????
????????. ????? ???????? ???????? ?? ????? ????
- ???? ??????? ????????????? ???????????.
10
???????. ????????. ????????? ?????????.
C??????? 2009 2 953 933 ????????????? (real
users) 15 ??????????? ???????????? ??? ????????
  • ??? ?? ?????
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11
??? ? ??????? ????????-?????????????
???????? gemiusAudience, 08.2009
12
?????????? ?? ???? ? ????????
???????? gemiusAudience, 08.2009
13
??????????? ? ??? ???????
???????? gemiusAudience, 08.2009
14
????????? ????????????? ?????? ? ???????
???????? gemiusAudience, 08.2009
15
??????? ?????? ????????-?????????????
???????? (???. ??????/?????)
????? (???. ??????/?????)
???????? gemiusAudience, 08 2009
16
????? ???????? ?????????
?? 25 ???
???????
???????
?????? 25 ???
???????? gemiusAudience, 08 2009
17
??????? ??????
http//www.audience.by
18
???????!
???????? www.gemius.by Mikhail.Doroshevich_at_gemiu
s.com
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