Title: GetActiveLondon.com 1) Search from over 12,000 listings to find your local sports club for free. 2) See details of the sessions and clubs, get in touch and go! GetActiveLondon.com: Increased information = Increased participation
1GetActiveLondon.com1) Search from over 12,000
listings to find your local sports club for
free.2) See details of the sessions and clubs,
get in touch and go!GetActiveLondon.com
Increased information Increased participation
2What is GetActiveLondon.com
- A free and easy-to-use online tool to help people
find their local sports clubs and activities in
London. Accredited by LOCOG. - The largest and most comprehensive sports club
database in London with over - 12,500 listings
- 300 different sports
- 4,000 activity providers
- Managed and funded by PRO-ACTIVE London, the
London County Sports Partnership (who are
primarily funded by Sport England to increase
sport activity participation). - Data sources include Sport England, Local
Authorities, sports clubs and the public. - Non-profit making initiative and free to use by
the public and the activity providers.
3What does it do
- Makes connecting you to activity opportunities
free and easy leading to increased - participation.
- You can...
- Search for your sport in your location in just 2
clicks. - Use the interactive map and click on the pin
closest to your desired location and view all the
details of that listing including facilities,
access, cost, contact details and more. - Refine your search by various criteria including
all of the above as well as venue amenities, date
time or only affiliated or accredited clubs. - See similar suggested sports which appear with
your search results that you may like to choose
instead. - Email the activity provider through the Get
Active London website to find out any other
details you would like to know before attending a
session or to book. - Register for a free weekly e-alert letting you
know about new clubs and activities that are
listed matching your stated interests. - Share your favourite listings with friends across
social networks and/or save them for later in
your profile.
4James was bored but had a stick, one wheel and 5
mins spare Using the power of Google he
found... GetActiveLondon.com I found this club
and got in touch. Now I play twice a week and
even my mates joined. Its great fun! What a
great experience?
5The need is out there...
- The huge demand for this product represents a
massive opportunity to not only positively - change lives through physical activity but also
to connect to a large market in a positive - way.
- The situation
- 48 of Londoners are in-active.
- 33 of children in London are obese or
overweight. - Lack of information is one of the biggest
barriers to sport participation. - The potential
- 63 (5.1m) of Londoners are interested in doing
more activity (huge potential market). - There are over 250,000 Google searches every
month relating to Sport in London (viable channel
to target market) - With over 12,000 listings and 4,000 registered
providers, getactivelondon.com is the largest
central resource for sports clubs and activities
listings in London.
6Our objectives and progress
- Objective for the project
- Remove a lack of information as a barrier to
any sport or activity participation by providing
a free, easy-to-use central resource for all. - Sport for all regardless of gender, race, creed
or disability. - Provide a lasting and tangible legacy for sport
in London (awarded London 2012 Inspired
accreditation from LOCOG) - Our progress since launch in Jan 2011
- 170,000 site visits (currently 15,000 per month
and growing) - 12,500 listings comprising Clubs, Activities
Venues. - 4,000 registered activity providers.
- Partnerships with all 33 London Boroughs and
other key partners. - Strong links with key National Governing Bodies
of Sport to provide data promote. - 66 of our users find what theyre looking for.
- 47 pursue or are likely to pursue the activity
as a result of finding it on our website. - Independent research by London Business School
2012
7Who uses our website
- While we see getactivelondon.com as a resource
for all, like all brands we have a core - demographic that we engage with the most.
47 Males and Females, 25 34, who take part in
sport regularly and on a weekly basis. 30
Males and Females, 35 54, who take part in
sport fairly regularly and on a weekly
basis. 19 Males and females, 16 24, who take
part in sport on a weekly to monthly basis. 4
Males and Females, over 55, who take part in
sport on a weekly to monthly basis.
8How we differ from Spogo.co.uk
- Spogo.co.uk is a project funded by Sport England
and managed by UK Active (formerly the FIA). - It is an attempt to be a national activity finder
allowing users to find and book sessions through
the site. Spogo is - commercially driven and needs to generate income
in order to continue. - As of April 2013, Get Active London had roughly
double the amount of London listings compared to
Spogo.co.uk - Key differences about getactivelondon.com
- London only listings allow ability to build
meaningful brand in London. - Embedded across Local Authorities meaning greater
market penetration with the benefit of a far
larger administration team. - Only our site offers Activity information down to
time/date detail. 90 of customers want this
level of detailed information. - Very strong online presence by comparison with
Spogo meaning greater market presence in London
and solid platform upon which to build. - Our non-profit status gives more room for better
CSR opportunities and genuine ability to invest
in growing participation rates. - Benefit of London 2012 hype given the location.
- Although London based, the IT behind our system
is easily replicable and scalable to other parts
of the nation/continent
9Opportunities for Your Brand
Tier 1 - CSR We are looking for a Title Sponsor
to help fund the project for a set period of
time. The project will become a CSR project for
the sponsor to demonstrate commitment to social
improvement through physical activity. Various
methods can be employed to achieve this, all of
which are open to suggestion. Tier 2 -
partner A Tier 2 partner will provide expertise
in their field for promotion of the project in
some capacity and/or engagement with the activity
providers. This may suit a media partner or
equipment supplier.
10Benefits
- Fantastic and poignant CSR opportunity
highlighting commitment to social improvement
through physical activity. - Great PR opportunities to showcase commitment to
health, grassroots sport and elite performance
development. - Engage hard to reach 18 24 market through sport
/ physical activity. - Build consumer relationships specific to London.
- Represent the only London based activity finder
and maintain contact with individuals for years
to come. - Build an on-going relationship and association
with PRO-ACTIVE London the premier sports
development agency in London responsible for
getting millions of people into physical
activity.
11Some of our supporters partners
- Anne Milton MP Under Secretary of State,
Department of Health - I am delighted to lend my support to Get Active
London. The resources provided by Get Active
London will provide - Londoners with the information they need to get
active close to where they live or work. As
London stages the 2012 - Olympic and Paralympic Games, there has never
been a better time to promote the benefits of
regular physical - activity.
- Carol Isherwood OBE - Regional Manager National
Game (London), The FA Group - "Both in my role as London Regional Manager with
the FA and as Chair of the London NGB forum, I
see Get Active - London as a crucial new resource when trying to
engage and inform new and existing participants
across London. The - website is a great tool to have and gives all
sports clubs and NGB's a platform to promote
their opportunities to a new - and increasingly online audience. With continued
investment, I feel that Get Active London will
play a key role in - increasing sport participation in London
particularly among those participants who
previously may have struggled to - find the relevant information to get them
started. - And...
12Contact details
- Adrian Ledbury
- Director
- a.ledbury_at_mdx.ac.uk
- 07920 701 453
- _at_GetActiveLDN
- Office locations Hendon, Brunel, South Bank,
Croydon, Stratford