???????????,Padnamabhan and Png(1997)???????????????????????????????? - PowerPoint PPT Presentation

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???????????,Padnamabhan and Png(1997)????????????????????????????????

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Title: 1 Author: soho Last modified by: The Paos Created Date: 10/13/2002 4:28:10 AM Document presentation format: Company – PowerPoint PPT presentation

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Title: ???????????,Padnamabhan and Png(1997)????????????????????????????????


1
1.??
? ? ? ?
???????????
???
??2
???????
???
??1
???
2
1.??
  • ????????????????????,???,?????????????????????????
    ???????
  • ???????????,Padnamabhan and Png(1997)?????????????
    ???????????????????

3
1.??
  • Padnamabhan and Png (1997)?????????????,??????????
    ??
  • ????????,??????????
  • ??????????????????????,??,??????????,????????
  • ??????????????,???????????????Padnamabhan and Png
    (1997)??????????????,????????

4
1.??
  • Padnamabhan and Png (1997)????4?case
  • case 1????????????
  • Padnamabhan and Png (1997)????????,???????????,???
    ???????,??????????????????????????????
  • ???????????????,??????,???????????????????

5
1.??
  • case 2?????????????
  • ??????????????,????????????
  • ?????????????????????????????
  • ?????????????????????????????
  • ????????????????????????????
  • ???case Padnamabhan and Png (1997)????????????????
    ??

6
1.??
  • case 3?????????????
  • ?????????,??????????????????????????
  • ??????????????????,??????????????????????????
  • ??????????????????????????,???????????????????????
    ?????
  • ????????,?????????????
  • ??????????????????????????

7
1.??
  • case 4??????????????
  • ?????????????????,??????????????????,?????????????
    ??

8
2. ??
(1)
  • ???i???????,
  • ? ( 1,2)? ????,?
  • ?????,?? ,
  • ? ????1?2????
  • ? ????1?2????
  • ???????????,???????,
  • ?? ??????,?? ,
  • ??

g
9
2. ??
Stage 1 Stage 2 Stage 3 Stage 4
?????????????
????????
???????
????????
?1????????
10
2.1 ??????
Stage 4. ?????????p


(2)

????? ????
11
2.1 ??????
  • ????? ??????
  • ????????
  • ???????????????
  • ???? ???????,????
    ??????,??

(3)
12
2.1 ??????
Stage 3. ?????????s
  • ??

???????
(4)

????????Cournot???????,?????
(5)
?
13
2.1 ??????
Stage 2. ?????????w
  • ?????????


(6)
?????

(7)
?


  • ??????????????????????????????????????????????????

14
2.1 ??????
?(7)???(5)?
(8)
?
??


  • ?????????,???????????,????????????????????????????
    ???????,???????????

15
2.1 ??????
? ??(2)
?
(9)
?
  • ?????????,??????????????
  • ??????????,??????????????

16
2.1 ??????
(10)
(11)
  • ???????????????????,
  • ???????????????

17
2.2????
(12)
  • ???i?????

????,??????????????,???Pi??
(13)
?
??(12),???????????????????
(14)
18
2.2????
  • ??????
  • ???????????????????


???????????
19
2.2????
(15)
????w??????

(16)
(17)
  • ??????????,???????????

20
2.2????
(18)
  • ???????,???????????

(19)
(20)
  • ?????????????????????,
  • ?????????????,?????????

21
2.2????
?(16) ? ?? (13) ? (14)
?
(21)
(22)
22
2.2????
(23)
(24)
  • ?????????????????, ???????????,??????????????????,
    ????????

23
2.2????
(25)
(26)
  • ?????????????????????,
  • ?????????????,???????
  • ?????????

24
2.2????
(22)
(27)
(28)
  • ???????,???????????????
  • ??????????,?????????????

25
2.2????
(29)
(30)
  • ????????????????????,???????

26
2.3 ???????
  • ????????????????
  • ????????????????
  • ???????????????
  • ????????????????

27
2.3 ???????
  • ???????

(31)
  • ?????????????????????????????
  • ?????????????,?????????????????,??????????????????

28
2.3 ???????
  • ?????????,????????????????????????,???????????

29
2.3 ???????
  • ????????????????????,???????????
  • ?????,???????????????????????,???????????,????Padm
    anabhan and Png (1997)??????

30
2.3 ???????
  • ??????(?? ),?(31)???


(32)
( ???????????? )
  • ????????????????????????????????????,?????Padmanab
    han and Png (1997)????????

(33)
  • ??????????????????????
  • ???????????

31
2.3 ???????
?(32)?(33)?????
  • ????????,?????,???????????????Padmanabhan and Png
    (1997)???????????????????????????

32
2.3 ???????
???? ? ,??
  • ??????????????????????????????????
  • ????????,?????????????????????????

33
2.3 ???????
  • ????????????????????
  • ????????????
  • ???,????????????????
  • ? -- ????????,????????
  • ???????

34
3.??
  • ?Padmanabhan and Png (1997)????????????,??????????
    ??????????,???????????????
  • ??????,????????????????
  • ??????,??????????????????????????????,????????????
    ??????
  • ???????,????????????????,??????,??????,???????????
    ??????????

35
3.??
  • ??????????? -- ???????
  • ???????????,????????
  • ????
  • ???????Padmanabhan and Png (1997)
  • ????????????????????
  • ?????,??????????????
  • ?????????????,?????
  • ????????

36
????
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    Vol. 66, 1-12.
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    Uncertainty and Returns Policies, International
    Economic Review ,36, 691-714.
  • Padmanabhan, V. and I. P. L. Png (1997),
    Manufacturers Returns Policies and Retail
    Competition, Marketing Science, Vol. 16, 1,
    81-94.
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    Marketing Science, Vol. 4, 2, 166-176.
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    611-613.
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