ResearchWorks Capabilities

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When you need more than just an opinion
Statement of Capabilities
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Companies are facing more pressures than ever
before
More advertising noise and lower effectiveness
Shrinking margins
Lack of qualified personnel
Increased scrutiny about financials
Uncontrolled marketing costs
Increased competition
More demanding customers
Greater government regulation
High employee turnover and disenchantment
Confused marketing programs
Information overload, not enough knowledge
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Wise business decisions are grounded on
fact-based knowledge.
Knowledge n ME knowledge, fr. Knowlechen
the fact or condition of apprehending truth or
fact
Knowledge is Power.
Knowledge is Attainable.
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Marketing research makes good business sense in
understanding the marketplace.

• A hedge against market hurdles in an uncertain
  economy
• One of the few controllable actions a company can
  take
• Proactive in a reactive world
• A smart and sensible business practice that
  differentiates successful companies from the
  wanna bes

Without accurate data and knowledge, you are just
another person with an opinion.
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There is a significant difference between having
information and having knowledge.
We give knowledge and wisdom, not just data and
pretty pictures.
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We have specialize in a wide range of research
studies.
Market Mapping and Assessment
Company Awareness, Image, and Usage
Employee Satisfaction and Motivation
Market Simulations and Choice Modeling
Advertising Awareness and Effectiveness
Customer Satisfaction Measurement
Moments of Truth Definition
Mission, Vision, and Core Values Development
Marketing Audits
Product Testing and Development
Supplier and Distributor Satisfaction
Database Mapping and Analysis
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We gather the facts We are knowledge brokers.
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Research is a powerful tool,yet is not always
the panacea.
When Research May Help
When Research May NOT Help

• When weighing alternatives and arent sure which
  one to choose
• When there is conflict within the organization
  over some policy, objective, or strategy
• When you detect symptoms of a problem, such as
  declining market share or weakening distribution
  power
• When a marketing program is going well, and you
  want to know why
• When you lack information to make a marketing
  decision
• When you undertake something different

• When you honestly know what you need to know
  without research
• When the information already exists
• When time is an enemy
• When conducting research would tip your hand to a
  competitor
• When a test doesnt represent future conditions
• When the budget is insufficient to do an adequate
  job
• When research findings would not affect the
  management decision

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We are grounded in a wide range of industries,
for a wide range of clients.
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There are many reasons for not doing marketing
research.
Research is just a bunch of boring numbers and
charts.
Research costs too much.
Can you afford to do marketing research?
You cant afford not to.
My competitors dont do research either.
Research companies dont understand my business.
I already know the answer from my gut.
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About Russell H. Stall

• Russell H. Stall, President of ResearchWorks,
  conducts strategic marketing research
  specializing in customer satisfaction
  measurement, image and positioning mapping,
  consumer behavior and expectations dimensioning,
  and new product feasibility assessment. Russell
  is experienced with all aspects of qualitative
  and quantitative research and assessment
  including choice modeling, multivariate, factor,
  and cluster analysis. He is an experienced focus
  group moderator and implementation workshop
  leader. His key strength is converting data into
  knowledge by helping clients understand the
  strategic implications of marketing information.
• Prior to forming ResearchWorks in 1991, Russell
  was a consultant with Mercer Management
  Consulting, where he was responsible for market
  research project management, design, analysis,
  and strategic recommendation for clients.
• Russell received his M.B.A. from Emory University
  and his B.A. in Psychology from Washington and
  Lee University. He has contributed articles to
  Greenville Magazine, and speaks often at business
  and industry conferences and seminars.
• He is active in community affairs, having served
  as President the Cancer Society of Greenville
  County, Project Host Culinary School, and
  Covenant Community, an Atlanta Midtown
  life-stabilization program for recovering
  homeless drug addicts. He has also served on the
  boards of Clements Kindness, the Friends of the
  Greenville Zoo, the Childrens Museum of Atlanta,
  and YMCA Camp High Harbour.
• He is past Chairman of the Marketing Research
  Special Interest Group of the American Marketing
  Association and is a current participant of
  Leadership Greenville Class 31.

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Client Listing

• AAA East Central
• ABC School Supply
• Alliance for Quality Education
• All Saint's Episcopal Church
• Allstate Canada
• Allstate Insurance Company
• Athens Regional Medical Center
• Atlanta Chamber of Commerce
• Atlanta Consulting Group
• Atlanta Convention Visitors Bureau
• Atlanta History Center
• BBDO South
• BellSouth Advanced Networks
• BellSouth Telecommunications
• Blue Cross/Blue Shield of Arkansas
• Brandon Advertising
• BYTE Software
• Carolina First Bank
• Chick-fil-A Peach Bowl

• Compaq Computer Corporation
• Costa Del Mar Sunglasses
• Diocese of Atlanta
• Diocese of Southeast Florida
• Diocese of Central Gulf Coast
• Emory Center for Healthcare Leadership
• Emory Healthcare
• Erwin-Penland Advertising
• Extruded Polystyrene Foam Association
• First Steps for School Readiness
• Floyd Medical Center
• Gallivan, White Boyd Law Firm
• Georgia Hospital Association
• Georgia Pacific Chemical Division
• Greater Greenville Chamber of Commerce
• Greenville Braves
• Greenville Community Planning Council
• Greenville Community Health Alliance
• Greenville Journal

• John Randolph Medical Center
• Johnson City Medical Center
• Ken Bernhardt Associates
• KFC (Kentucky Fried Chicken)
• Lake Hospital System
• Laurens County Health System
• Leadership Greenville
• Lexicor
• Life of Georgia
• Los Robles Medical Center
• M/A/R/C
• Medical College of Central Georgia
• Medical College of Ohio
• Morrison Healthcare, Inc.
• New York State Electric and Gas
• Omaha Public Power District
• OutdoorSuperstore.com
• Parkland Medical Center
• Peace Center for the Performing Arts

• Southern Regional Medical Center
• South Georgia Medical Center
• Southland Life
• St. Francis Health System
• St. Mary's Health Center
• Stone Apparel International
• SunTrust Banks
• Sydney Paralympics
• Tekgraf
• The Emory Clinic
• The Emory Eye Center
• The Palladian Group
• The South Financial Group
• Tift Regional Medical Center
• TOTO Toilets
• United Way of Greenville County
• VHA Georgia (28 hospitals)
• Verizon Wireless South
• Verizon Wireless Midwest

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When you need more than just an opinion.
Contact Russell Stall 15 Reedy View
Drive Greenville, SC 29601 P 864.233.8443 F
864.370.4778 E rstall_at_researchwrks.com