Presented at TV Electronics 2006 Conference. June 22, 2006

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Software The Fifth Element

• Gopal Miglani
• President Founder
• BitRouter
• Presented at TV Electronics 2006 Conference
• June 22, 2006, Santa Clara, CA

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• Software is a component

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Half empty Half full
IPR Issues Unique Opportunity
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Quotes

• 80 of the engineering resources went into
  software, not hardware Jukka Hamalainen, CEO
  Panasonic AVC, Sep 28 98 EE Times, referring to
  Panasonics first HDTV.
• 50 of gadgets returned are in perfect working
  order. The average American spends 20 minutes to
  try and get a gadget to work study at Technical
  University of Eindhoven, May 2006.

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Analog to Digital Transition
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Interfaces

• GUI is the next big differentiator
• Skinnable TVs XML based TV skins for different
  rooms and user personalities.
• Games

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Content Management

• M-CARD for network connectivity
• DVR is already an optional part of the
  bi-directional cable specification
• DVD record playback is a potential product
  differentiator
• DRM, digital rights management, for connecting to
  home media servers
• 1394 and AVC protocols

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What Convergence?

• US, EU, UK Japan are pursuing different
  software standards
• ATSC, DVB, OCAP, MHP, MHEG5, ARIB
• No single software supplier can be best of breed
  provider for all markets
• Pick market specialists

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Flexibility

• Non-modular software is a red flag
• Reusable across product range
• Digital modules, converter boxes, DCR
• Reusable licenses
• Portable across silicon platforms
• Portable across operating systems
• Well defined hardware abstraction layer and APIs

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Support

• Documentation
• Source code availability
• Training available
• Support comes from software architects
• Engineering services available
• Integration and certification services

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Risk Managment

• Field tested
• Deployed
• Time to market
• Roadmap
• Open source content

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• www.bitrouter.com/ppt/tve2006.ppt