Todays agenda:

1
Foundations of metaphor Emergent Functions of
Metaphor--Mon July 28, 2008

• Todays agenda
• Conceptual blending theory
• Community site (continued)

2
Foundations of metaphor Emergent Functions of
Metaphor--Mon July 28, 2008

• Blending theory recognizes four spaces source
  and domain spaces interact, and the result is a
  combination of generic and blended functions.
  
• Key attributes of blended space
• Linked items often do not correlate (land would
  correlate to water rather than to yacht).
• Effects are not compositionally pre-determined.
  (Neither the domains of land nor boats can be
  said to prompt or determine the resultant effects
  of the phrase land yacht.)

3
Foundations of metaphor Emergent Functions of
Metaphor--Mon July 28, 2008

• Examples
• Your explanation is stingy Its with-holding of
  details makes it richly suggestive.
• Your explanation is anemic Its thinner than you
  think it is.
• Your explanation is beached Its grounded on a
  shifting platform.

4
Foundations of metaphorEmergent Functions of
MetaphorMon July 28, 2008

• Comic structure and conceptual blending
• What does humor teach us about blending (and vice
  versa?)
• In the case of ready repartee the term target
  domain can be taken straight. (A bullys taunt
  is literally directed at a particular victim.)
• But its through a certain capitulation that the
  victims own position becomes strengthened.
• Comic unification representation by opposite
  linking of unrelated domains on the basis of a
  third element.

5
Foundations of metaphorEmergent Functions of
MetaphorMon July 28

• Comic structure and conceptual blending (cont.)
• The attackers taunt is always extrinsic to its
  target domain---yet through an effective
  response, the taunt itself reveals the depth of
  the victims position.
• This same state of incursion marks all source
  domains (and conceptual experience at large).
  Repartee is unique only in that this function of
  incursion is enacted by a second party.
• Conceptual blending shows the primacy of a
  certain incursion (with or without the bully).
  

6
Foundations of metaphorEmergent Functions of
MetaphorMon July 28, 2008

• Electrate production (the three web projects)
• Ulmers advocated modes of production correlate
  to comic unification (or repartee).
• In composing a career site, an e-site, or a
  community site, your utilized material (whether
  its a film, a map, or whatever) should function
  like the bullys slur
• This material comprises an extrinsic body of
  meaning that can be made to reveal your own
  position only by way of a surprising short
  circuit.

7
Foundations of metaphorEmergent Functions of
MetaphorMon July 28, 2008

• Electrate production (continued)
• Ulmers use of Custers last stand Signifiers
  from a local park brochure prompt new questions
  concerning otherwise unrelated research issues.
  http//www.nwe.ufl.edu/gulmer/F06/noonstar/ficell
  e.html
• Sues career site Elements taken from the
  etymology of the word career allowed the word
  keyboard to function as a conductive switch.
  Insights into the function of composition at
  large (and its function for Sue in particular)
  opened up through a repetition of keyboard
  across the contexts of writing and music.

8
Foundations of metaphor Emergent Functions of
Metaphor--Mon July 28, 2008

• Electrate production (continued)
• Gretchens e-site Butch Cassidy functions as a
  pattern on the basis of its extrinsic nature.
  The films violation of expectations prompts an
  insight into Gretchens own experiences which
  would otherwise be hard to pin down. The
  signifiers who are those guys links the film
  with the domain of Gretchens family on the basis
  of a surprising short circuit.

9
Foundations of metaphorEmergent Functions of
MetaphorMon July 28, 2008
Electrate production (continued) Community
site The community map (one means of pursuing
the assignment) functions like the bullys taunt.
The map is used to trace key signifiers from
the popcycle discourses on the basis of
surprising short-circuits.