Military Saves The Campaign

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Military SavesThe Campaign
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Build Wealth. Not Debt.
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Military Saves Based on CFC model

• What is the CFC model?

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CFC Model

• Project Officers in every unit (at least 1 per 50
  people)
• 100 Ask
• Goal Setting
• Competition
• Kick off Rallies
• Target Account Strategies
• Leadership Breakfasts
• Personalized Correspondence
• Recognition Items
• Leadership enrolling in a public way
• Evaluation
• Celebrate Successes
• Keep the Campaign Alive all year
• Publicity/Marketing

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Key to Success

• Installation Commander Involvement

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Campaign Success Necessary Players
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Key to Success

• Volunteers to Run the Campaign
• Recruiting
• Need people to POC the Campaign
• Policy letter tasking personnel or directing
  people to run campaign
• A lot of success with Voluntolds
• These are the people who get personally involved
  and change their lives

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Campaign Impact
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Campaign Leadership Dynamics
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Campaign Strategies

• Maintain the Campaign Momentum most campaigns
  take years to succeed
• Emphasize negative for attention-getting and
  positive to change behavior
• Grow strength of social norm
• Integrate efforts with other groups (co-branding)
• Develop relevant and powerful motivational
  messages
• Work nationally and locally
• Tailor campaign to audience and behavior change
  goal

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Campaign Strategies in Action

• Strategy Maintain the Campaign Momentum
• Tactic Annual America Saves Week
• Started in 2007
• Participation Increases Each Year

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America Saves Week

• Yearly reminders to assess your savings status
• Act to improve
• When you act, act automatically-through automatic
  savings

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Campaign Strategies in Action

• Strategy Emphasize negative to get attention and
  positive to change behavior with
• Tactics Newsletters, Pamphlets, Web Sites,
  Posters

The transmission goes out on your car. Your
child gets sick, and your spouse has to stay
home with the child. All of a sudden, not only
are you not making your regular deposits to
savings, but youre up to your eyeballs in high
cost debt, wondering how youre ever going to dig
your way out.
Thats what an emergency fund is for. After all,
you may not be able to predict whats going to go
wrong, but you can be pretty sure that eventually
something will. An emergency fund gives you a
financial cushion that helps you avoid the worry
and expense that comes with taking on debt.
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Campaign Strategies in Action

• Strategy Grow the strength of the social norm
• Tactic Saver Scoreboards

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Campaign Strategies in Action

• Strategy Integrate and coordinate efforts with
  other groups
• Tactic Partnerships with nonprofit, corporate,
  and government groups, MWR, AAFES, on base banks,
  and credit unions

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Campaign Success Player Integration
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Campaign Strategies in Action

• Strategy Develop powerful, relevant and
  motivational messages
• Tactics Pamphlets, Web Sites, Posters
• Slogan You can build wealth.
• Other Examples
• You dont have to be rich, you just have to
  plan.
• You can save a quarter, anything, as long as you
  save.
• I want to live with my parents for the next 30
  years.
• Are you savings ready?

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Campaign Strategies in Action

• Strategy Work both nationally and locally
• Tactic Grassroots Community Outreach
• Organizing saving fairs (similar to health fairs)
• Encouraging financial educators to encourage
  wealth development and enroll savers
• Persuading schools to adopt or improve asset
  development curriculum
• Monthly savers meetings (they compared these to
  AA meetings)

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Activity Ideas for Local Use

• Place America Saves Week articles in
  newsletters/newspapers, get civilian media
  coverage
• Host motivational workshops
• Declare a goal of new savings accounts opened,
  dollars to be saved
• Promote Saving at Tax Time, hold EITC workshops
  and promote tax preparation program sites while
  encouraging Saver enrollment divert money into
  savings
• Organize local Money Fairs at the base library

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Activity Ideas for Local Use

• Set up America Saves Week display/area for
  reading/research and Web access to saving, debt
  reduction, and wealth building
• Encourage enrollment as a Saver at information
  desks or reception areas
• Hold contests/activities targeted to youth on
  saving and wealth building
• Send emails installation wide
• Place a link to America Saves Week and Military
  Saves website internal network
• Add Military Saves messages to a daily
  communication bulletin

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Campaign Strategies in Action

• Strategy Tailor your campaign to your audience
  and behavior change goal
• Tactic Different cultures between the
  servicesfigure out what works

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Campaign Evaluation

• After the Saver Drive well look for feedback on
  the following
• What was your target audience?
• How did you promote the week?
• Which resources did you use?
• Estimate how many people you reached
• What were your most successful activities?

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Military Saves Week Website

• For campaign resources
• http//www.militarysaves.org

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End Result Behavior Change
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Questions?