BENCHMARKING

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Competitive Benchmarking
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STEP 1 - Planning

• Management commitment to benchmarking
• Agree critical success factor for the business
• Decide what to benchmark
• Define parameters for the study
• Select staff
• Plan the study

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STEP 2 - Data Collection Research

• Analyze and document the process internally
• Research and identify potential benchmarking
  partners
• Prepare interview and data exchange documentation
• Carry out visits and collect data

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STEP 3 - Analysis

• Normalize data
• Define gap between current performance and
  benchmarked performance
• Determine causes of the gap and identify enablers
• Set targets to close gap and exceed best
  performance
• Adapt and refine revised practices

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STEP 4 - Implementation Review

• Communicate new plan and obtain approval
• Establish implementation team
• Produce implementation plan
• Implement changes
• Review performance and recalibrate benchmark
• Continue to benchmark

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Implementation Review
Plan
Data Collection Research
Analysis
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The Four Mistakes Organizations MostOften Make -
And How to Avoid Them

• Wrong Attitude
• Fear and lack of understanding about
  benchmarking and lack of commitment at all levels
  of the organization.
• Wrong Criteria
• Incorrect identification of critical success
  factors and consequent lack of focus.

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The Four Mistakes Organizations MostOften Make -
And How to Avoid Them

• (Cont.)
• Wrong Companies
• Failure to identify appropriate partners leading
  to the stifling of lateral thinking for
  innovative breakthroughs.
• Wrong Conclusions
• Becoming side-tracked by a smart process in an
  unrelated or non-critical area, compounded by
  inadequate implementation planning and lack of
  follow-up.

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• ??????????? Benchmarking ?????????
• Lack of management commitment
• Benchmarking not understood
• Key processes not identified
• Cannot get resources for the project
• Change not implemented

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• ??????????? Benchmarking ????????? (???)
• Customer requirements not identified
• Benchmarking not co-ordinated or managed
• correctly
• Wrong staff used
• Changes too difficult to achieve
• No follow-up