The to Persuade

1
Teamwork
2
Working in Teams
It takes cooperation
3
Clarify Goals
4
Managing the Team

• Get to know one another.
• A leader may be useful.
• Attend meetings regularly.
• Encourage input and be supportive.
• Record and share group progress.
• Give yourself plenty of time.

5
Six Behaviors Associated with Effective Teams

• Collective decision making
• Appreciation of conflicts/differences
• Balance of participation
• Focus
• Open communication
• Team spirit
• Adapted from Bournemouth University, England
  retrieved from http//www.bournemouith.ac.uk/study
  ,
• November, 2005.

6
When to Use Formal Report

• Determined by
• Length (ten pages or more)
• Audience
• Content
• Focus on Facts READ
• Be accurate

7
Formal Report Parts

• Title Page title, name of person report is for,
  name of writer, submission date
• Letter of transmittal necessary when report not
  hand delivered
• Table of Contents write last
• Abstract/Synopsis or Executive Summary 10
• Body introduction, detailed information,
  graphics, summary or conclusion (use headings)

8
Formal Report Parts

• Reference List
• Alphabetical Order
• Articles usually more credible than books because
  of currency
• Appendix (Optional) last section
• Items which might be of interest
• Possibilities multi-page graphics, computer
  printouts

9
theto Persuade
The Proposal
POWER
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Purpose of Proposals

• Win bids! (of course) and gain new business.
• Persuasion most demanding form of writing
• Identify readers needs
• Provide solution

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Proposal Balancing Act

• Balance three elements
• Facts
• Emotion
• Credibility
• Internal or External
• Request For Proposal

12
Parts of Proposals BMC 151-156

• INTRODUCTION
• Summarizes the problem and your solution.
• Do not label this section with a heading.
• Tell reader what to expect in upcoming pages.

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Parts of Proposals

• TECHNICAL PLAN
• Specific, highly detailed. Can include visuals.
• University of Minnesota study showed that a
  graphic could increase a papers persuasiveness
  by 47 percent.
• Describe specific steps for accomplishing the
  proposals objective use subheadings or lists
  to aid readability.

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Parts of Proposals

• MANAGEMENT PLAN
• Tell who will be involved at each stage of
  development and the roles these people will play.

15
Parts of Proposals

• ORGANIZATIONAL QUALIFICATIONS
• Discuss the capability of your organization and
  its people to complete the task.
• Include company background and personnel
  qualifications.

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Parts of Proposals

• COST ANALYSIS
• Be specific and detailed
• Charts, graphs, etc.
• Sell value, not necessarily price
• Include a cost expiration date.

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Parts of Proposals

• CONCLUSION
• Provide a brief summaryintroduce no new
  information
• End persuasively, often with thought-provoking
  statements.
• Offer further communication.

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Procedures for Proposals

• Life Cycle of a Business Proposal
• Prewriting 25
• Draft Production 25
• Red Team Review 25
• Recovery 15
• Final Production last 10

Carl Dickson at CapturePlanning.com
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Validation Plan Alternative

• Identify what needs to be validated
• Decide upon an approach for each item
• Use a checklist for each validation item and the
  possible approach
• Carl Dickson, Why Its Time to Evolve Beyond the
  Red Team. Retrieved March 2007 from
  CapturePlanning.com

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The Good News

• All proposals (eventually) end.
• Some of them you win!