Speaking to Persuade

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Speaking to Persuade

• 10.23.06

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The Psychology of Persuasion

• Persuasion is the most complex and challenging of
  public speaking.
• Persuasion is something a speaker does with the
  audience.
• You will have a particular part of the whole
  audience that you want to reach with your speech.
  That part is called your target audience.

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Persuasive Speeches on Questions of Facts

• What are questions of facts a question about
  the truth or falsity of an assertion. (The
  questions have answers that can be answered
  absolutely). Some questions cannot be answered
  absolutely (Will the economy be better in 2007?
  What is the cause of chronic fatigue syndrome?

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Persuasive Speeches on Questions of Facts cont

• Analyzing questions of fact You act as an
  advocate for a certain belief, act, etc
• Organizing speeches on questions of fact
• Specific Purpose To persuade my audience
• Central Idea Summary of speech
• Main Points (at least 3)

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Persuasive Speeches on Questions of Value

• What are questions of value? A question about
  the worth, rightness, morality, and so forth of
  an idea or action. These questions also demand
  value judgments.
• Analyzing questions of value justify your
  claim. Give special thought to the standards for
  your value judgment.

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Persuasive Speeches on Questions of Value cont

• Organizing speeches on Questions of value see
  handout

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Persuasive Speeches on Questions of Policy

• What are questions of policy? A question about
  whether a specific course of action should or
  should not be taken.
• Types of speeches on questions of policy
  speeches to gain passive agreement (speakers
  goal is to convince the audience that a given
  policy is desirable without encouraging the
  audience to take action in support of the policy).

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Persuasive Speeches on Questions of Policy

• Speeches to gain immediate action a speech in
  which the speakers goal is to convince the
  audience to take action in support of a given
  policy.
• Analyzing questions of policy
• Need
• Plan
• Practicality