From fledgling to full on

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Location Based Services EU Workshop 12 July 2005
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Pat Walshe. Data Protection and Privacy
Officer Hutchison 3G UK Limited
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Agenda.

• Privacy Layers
• 3 Locate Services
• Code of practice
• Self regulatory practice

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Privacy Layers.
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Active V Passive location services.

• Active location services
• Subscriber or user initiates a request to be
  located and supplied with a location based
  service (e.g. where is my nearest taxi, cash
  point, bar, restaurant, cinema?)
• Simple information notices presented
• Consent is implied
• Passive location based services
• Services which a user or subscriber enables and
  consents to being located for specified purposes
  until such time that consent is revoked (e.g.
  person to person services, holiday information
  services)
• Detailed notification, verification,
  authentication and consent mechanisms
• UK MNOs published Code of Practice for the use
  of passive location services in the UK (24
  September 2004)

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Privacy in Practice at 3UK.

• Currently offer active services only
• Currently do not offer 3rd party services
• Information supplied in TCs on website, and at
  time of service request via microsite on
  handset
• Location data (which are not Traffic Data) are
  erased immediately after delivery of a service
• User inputted data retained on handset until
  erased by user
• Passive Services the future
• as a minimum compliance with the UK CoP on
  Passive Location Services
• Utilise a Privacy Profile Register to enable
  subscribers to control the disclosure of their
  data to personally authorised entities

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Today on 3 Services.
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3 Locate services.

• Out and About Find yourself with 3. Our range
  of location-based services are designed to help
  you find what you're looking for and get you
  there. gt Going OutPubs and Bars
• Restaurants
• My Nearest
• QuickMap
•  

Ability to find locally using current location
data or by other user defined post code or
place Links to a Map or route by foot
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Code of Practice.
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Code of Practice.core general principles

• Location services must be consent-based and
  simple for consumers to understand and use with
  confidence
• Where practical, in the interests of simplicity,
  recommended industry standard text should be used
  for obtaining consents, sending alerts and
  stopping or suspending services
• Location services should not be used to undermine
  customer privacy
• Alert messages should be sent to guard against
  consumers being located without their knowledge
• Location services should be easy to stop or
  temporarily suspend
• Advice on how to use location services and key
  safety messages should be readily at hand

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Self Regulatory Compliance.
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Self-regulatory Compliance.

• Current legislation considered adequate
• Engage stakeholders
• UK socio-political environment combined with
  industry experience and commitment suggested
  development and application of standards and
  practical guidelines
• Self-regulatory initiative led to the CoP (agreed
  with Key stakeholders)

Pat Walshe Data Protection Privacy Officer,
3 Email pat.walshe_at_three.co.uk
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Thank you.