Abercrombie and Fitch

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Abercrombie and Fitch
Brendan McHugh Section 95-2 September 26,
2005
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Company History

• Abercrombie Fitch was founded in 1892
• The company sold outdoor equipment
• A F was hugely successful in the first half of
  the 20th century
• In 1988 The Limited Inc. bought A F
• The company was changed into a casual clothing
  company in 1992

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The Company Today

• Abercrombie and Fitch now markets their goods to
  college and high school aged men and women
• The store sells a variety of goods, but primarily
  sells clothing
• The recent years have shown positive growth in
  the stock performance of A F

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Companys Two Year Stock Performance
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Company Performance

• The company took off in mid to late 1990s
• From 1999-2003 a decline in sales occurred
• The decline was attributed to rapid growth as
  well as the introduction of another chain under
  their ownership, Hollister Co.

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Company Performance

• Since the introduction of Hollister, Abercrombie
  has gone to new lengths to differentiate the two
  companies
• One such length includes higher prices and a new
  line of high end clothing
• In early 2005 AF saw a 16 increase in sales in
  the Abercrombie stores thanks to these methods

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Company Performance

• This is Abercrombies current executive
  infrastructure

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Abercrombies Clothing

• Abercrombie offers a variety of mens and womens
  fashions
• Pants, shirts, skirts and belts are just a
  sampling of what Abercrombie offers

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Mens Fashions
Pants
Shirts
Belts
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Womens Fashions
Pants
Shirts
Skirts
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Other Companies

• Abercrombie and Fitch also operates three other
  chain stores
• Abercrombie, which targets 7-14 year olds
• Hollister, which targets 14-18 year olds
• RUEHL, which targets 22-30 year olds
• These companies together make up the Abercrombie
  and Fitch corporation