Adding Buzz to Your Business

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Adding Buzz to Your Business
a dowsers perspective.

• Presented by Adrienne Armstrong, The Retail
  Guru
• To The 46th Annual American Society of Dowsers
  Conference, Lyndon State College, Vermont.

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Mandate of Workshop

• Attendees will leave this workshop with an
  appreciation of Entrepreneurial Marketing and
  Advertising concepts, Operational and Financial
  considerations and how you, too, can create, or
  put the Buzz back in your business.

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Adriennes Intentions

• To create a workshop that will give business
  entrepreneurs, like yourself, new ideas as well
  as business tools that will increase your
  personal happiness, companys profitability and
  strengthen your community.

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Who is this Workshop for?

• Anyone who is considering starting the following
  form of business
• Retail Store and/or Website
• Service or Consultant Business
• Home-Based Business
• Alternative Care Practice (Reiki, Massage, etc)
• Manufacturer or Wholesaler

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Think like a dowser in business

• Dowsers ask specific and detailed questions when
  dowsing.
• Bring this skill set into your business and
  incorporate your dowsing skills in your business
  decision making process.
• Use your intuition.
• Call on your Spirit Guides and others

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Standard Business Approach to Hiring

• Have a potential staff complete an H.R.
  application form.
• Formal interview process based on questions
  answers in application form.
• This typical approach to H.R. High staff
  turn-over, which an increase in payroll costs,
  and a huge loss of your valuable time.

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A Dowsers Approach to Hiring!get out your
dowsing instruments.
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What would you like to learn from this workshop?

• New ideas will be written on the chalk board and
  will be addressed during the workshop.
• Please visit www.TheRetailGuru.com
• for a Free detailed list of business start-up
  websites, Free To-Do list, Free Business
  Start-up Checklist and a copy of this workshop.

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Learning Outcome

• How and when to use dowsing in your business
• How to choose the appropriate and most cost
  effective medium to market and advertise your
  product or service.
• How to hire happy staff who will create harmony
  in your business and create sales.

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Learning Outcome, continued

• How to pick the right product mix and inventory
  levels.
• How to choose appropriate trade shows to attend.
• How to raise the positive energy levels in your
  business.

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Why will a customer purchase your product or
service over the competition?

• How can you differentiate yourself from the
  competition. Take your Unique Selling Points and
  provide it from a customers perspective.
• This is called a W.I.F.M. Whats In It For Me!
• And there has to be something big in it for a
  consumer to choose your business over the
  competition.
• Think simple, think practical! Think like a
  Dowser!

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W.I.F.M. continued

• Write your ideas here
• (example from a customers perspective your
  location might be convenient, etc)
• 1)
• 2)
• 3)

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Unique Sales Proposition U.S.P.!

• What is unique about your product(s) or service?
• 1)
• 2)
• 3)

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Market Segmentation Who are my customers?

• List the three largest groups of customers you
  will sell your products or services to
• 1)
• 2)
• 3)

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Create a Mission for your company

• In your mission statement you will need to
  include
• The products and/or services you carry
• Your USP (Unique Selling Point, A.K.A. Unique
  Sales Proposition) explain what is unique about
  your product or service. What makes you different
  from other businesses?
• Example Arbour Environmental Shoppe specializes
  in offering you, our environmentally conscious
  customers Unique, Affordable and Practical Planet
  Friendly Products.

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My Mission Statement

• Add your mission statement here.
• Less is More!

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Create a Vision for your Business

• Addresses the question of what you would like
  your business to become in the future.
• Example To be known as the most reliable and
  affordable source of environmental products in
  our local and global market. And to become a
  catalyst for positive change in the quality of
  our water and air.

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My Vision Statement

• Create a vision for your company.
• Where do you see your business in 5 years?

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Most Viable Sources of Advertising?

• What radio stations, local and community
  newspapers, shopping centers, local television
  stations, bus routes, community centers, parks,
  libraries, do your customers visit?
• By understanding their behaviors and habits you
  will be able to target your advertising
  effectively.
• Write 3 specific advertising mediums you would
  consider using and state why this choice is an
  effective use of your marketing budget.

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Three (3) Specific Advertising Mediums for my
business are

• 1)
• 2)
• 3)
• What is my current advertising budget?
• (4 to 6 of gross sales, or 10 for a new
  business)

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What business are you really in?

• A company offering dowsing services to find safe,
  reliable and plentiful water for homeowners is
  really in the business of sustaining life!
• A massage therapist is in the business of
  eliminating pain and adding joy in the lives of
  others
• What Business are you Really In?

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What Business are you really in?

• Write it down
• I am in the business of

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Create a Business Plan!Marketing, Operational
and Financial Plan

• Plan to succeed, create a road map for your
  business. www.cbsc.org/ibp
• List 3 good reasons to create a business plan
• 1)
• 2)
• 3)

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Financials How to navigate a course?

• Opening financial document Application and
  Sources of Funds. Lists everything that you need
  to start your business (application of funds) AND
  where/how you will acquire the funds to start
  your business (sources of funds).
• Create a detailed business start-up list.

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Business Membership is Essential

• Join an industry specific organization. ASD!,
  Alternative Health Care Practitioners
  Association, local business networking group,
  retail associations, trades associations, etc..
• Membership keeps your knowledge current on
  industry trends, new products and services, trade
  shows, new colors, styles, etc.

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What business association will you join?

• List three organizations you will join and what
  tangible benefits do you expect?
• 1) Local ___________________________
• 2) National _________________________
• 3) Web Based E-Newsletter ____________
• Investigate costs and join!

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What Buzz will you add to your Business?

• List at least three viable and buzzingly simple
  ideas that you will implement in your business
  over the next two weeks
• 1)
• 2)
• 3)

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How will you use dowsing in your business?

• Tell your neighbor to your left and right how you
  will use dowsing in your business.
• Write down three different answers from your
  networking neighbor.
• 1)
• 2)
• 3)

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Thank you for participating today!

• Who has the first question?

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Experimental AreaThis came to me in a
meditation

• If you like you can look at the health of your
  business by dowsing/map dowsing the Auric field
  and Chakras of your business.
• Please email me with your findings to
• Adrienne_at_TheRetailGuru.com
• Namaste!

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Experimental Findings

• This is what I discovered