Proposal Graphics

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Proposal Graphics
Proposing Persuading

• Cheryl Geisler
• Lecture 21

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Agenda

• Style Workshop 9
• Proposal Graphics
• Graphics Problem
• Presenting

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Ethics
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Beginning with the Vehicle

• Laura Your vehicle may have a defect which
  involves a possible frame support plate failure.
• Paul Your vehicle may have a defective frame
  support plate.
• John Your car may have a defect which could
  result in the failure of your frame support
  plate.

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Beginning with You

• Jiuru You should bring your car into service
  center for immediate attention due to two
  possible defects in your car
• Akintayo You must immediately bring your car to
  your dealer to prevent steering failure or total
  loss of visibility.

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Beginning with There

• James There are two possible defects in which
  your car may need immediate attention.
• Valerie There has been a recall on certain front
  suspension pivot bar support plates.

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Other Beginnings

• Tom WARNING Your vehicle may have a defective
  frame support plate. 
• Liz Your vehicle may have the following defects
  which can make it unsafe to drive

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General Endings

• Akintayo If your car has either of these
  defects, you could have a serious accident, so
  you need to have them fixed immediately.
• Valerie Please take your vehicle to an
  authorized Dodge dealer for replacement of
  recalled items.

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Specific Endings

• Jeff Our company asks that you bring your car
  into our shop at your convenience so that we may
  attend to the recall at no expense to you.
• Tom Please contact your local dealer to schedule
  an appointment for a free service check to see if
  your vehicle has any of the aforementioned
  defects.
• Liz Please call xxx-xxxx and arrange to have
  both of these malfunctions corrected at your
  dealership as soon as possible.

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Proposal Graphics
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Version Without Graphics

• RPI is well positioned to host the next RSA
  Summer Institute.
• RPIs newly renovated Commons Residence Halls
  offer air-conditioned comfort.
• The 32,000-square-foot fitness center houses more
  than 40 pieces of aerobic exercise equipment.

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Version With Graphics
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Functions of Graphics

• To make the abstract concrete
• To serve as a proposal icon
• To attract attention
• To illustrate your ideas

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Making Abstract Concrete

• Overall, I intend in this dissertation to
  examine the impact of graduate study in the SUMBA
  program at RPI, through case studies, on the
  development of Chinese students into competent
  practitioners in their profession.

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Serving as an Icon

• Information technologies used for the production
  of texts

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Attracting Attention
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Illustrating Ideas

• As shown in Figure 2, basic Palm tools involve,
  without exception, the creation and use of texts.

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Illustrating Ideas

• As shown in Figure 2, basic Palm tools involve,
  without exception, the creation and use of texts.

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Making Graphics Work
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Central Image Department
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Elaborated ImageIndividual
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Further Elaborated ImageUniversity
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The Whole
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Tools for Drawing Graphics

• Graphics
• Word Art
• PowerPoint Drawing

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Making shapes and lines

• Lines
• Connectors
• Basic Shapes
• Block Arrows
• Flow Chart
• Stars and Banners
• Call Outs

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ExampleSettling In Needs in the Family Life
Cycle
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Animating Graphicsfor Oral Presentations
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(a) Make the Objects
Requirements
Design
Implementation
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(b) Group Appropriately
Requirements
Design
Implementation
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(c) Animate
Requirements
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(d) Make it Work
Requirements
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Writing about Graphics
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1. Add the Graphic
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2. Add the Reference

• texts are typically associated with mediating
  tools in the classic activity triangle shown in
  Figure 1

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3. If necessary, add a Pointer

• texts are typically associated with mediating
  tools in the classic activity triangle, at Point
  A shown in Figure 1

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4. Add the Point

• texts are typically associated with mediating
  tools in the classic activity triangle, at Point
  A shown in Figure 1, as the means for achieving
  ones goals

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Every graphic should have

• The graphic
• A reference to the graphic
• If necessary, a pointer to the part of the
  graphic being discussed
• A paraphase of the point being made with the
  graphic

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Using Your Graphics

• Illustrate your written proposal
• Animate your oral presentation

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Problem of the Week
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Task

• Make a Graphic for one of your Proposals
• Write a sentence that includes
• A reference to the graphic
• If necessary, a pointer to the part of the
  graphic being discussed
• A paraphase of the point being made with the
  graphic