What is Media

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What is Media?

• TV and Movies
• Music and Radio
• Billboards, Magazines, and Newspapers
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• The average girl watches over 20 hours of TV a
  week.
• The average person sees between 400-600 ads a day
  (all kinds of media).
• 1 out of 11 ads have a direct message about
  beauty.

3

• Girls are more likely than boys to use magazines
  as their primary source of information regarding
  diet and health.

•  

• Womens magazines have over 10 times more
• advertisements about weight loss than mens
  magazines

4

• 95 of females have dieted at some point in their
  lives.
• 80 of ten-year-old girls have been on a diet.
• At any given time, over 50 of American women are
  on a diet.

5
Trying to look like models in the media leads
girls into unhealthy eating habits

• 69 of girls said that fashion magazine pictures
  influence their idea of the perfect body shape
• 47 of girls said they wanted to lose weight
  because of magazine pictures
• In most mainstream magazines, shapes and sizes of
  bodies are altered through special editing
  processes

6

• 70 of girls say they have wanted to look like,
  dress, or fix their hair like a character on
  television.
• 31 of girls say they have changed something
  about their appearance to be more like a
  television character.

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The Changing Shape of Beauty
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The
average North American woman is 5'4" and 140
lbs
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