Attentio - PowerPoint PPT Presentation

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Title:

Attentio

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Find most discussed issues and features of mobile phones ... in number of positive and negative postings between mobile phone brands? ... – PowerPoint PPT presentation

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Slides: 11
Provided by: janeve
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Transcript and Presenter's Notes

Title: Attentio


1
Attentio Mobile Brands - Business Case
2
Monitoring Social Media
  • Mobile Brands Business Case
  • Mobile brands background buzz
  • Tracking objectives
  • Brand comparison
  • Sentiment insights
  • Brands profiles
  • Buzz and sales the connection
  • Tracking impact and recommendations

3
Monitoring Social Media
  • Mobile brands background buzz

4
Monitoring Social Media
  • Tracking objectives
  • Find most discussed issues and features of mobile
    phones
  • Gain competitive information are there features
    that are discussed more with one brand than
    another? What is the impact on the brands?
  • How sentimental are the discussions? Are there
    differences in number of positive and negative
    postings between mobile phone brands?
  • Is there connection between buzz and sales? If
    so, how does this connection look like, does buzz
    influence sales or can it predict sales?

5
Monitoring Social Media
  • Brand comparison

6
Monitoring Social Media
  • Sentiment insights

Positive mentions
Negative mentions
Sony Ericsson
Samsung
Nokia
LG
7
Monitoring Social Media
  • Brands profiles

8
Monitoring Social Media
  • Buzz and sales the connection

9
Monitoring Social Media
  • Tracking results and recommendations
  • Very different features are discussed for
    different brands. This information can be used
    two ways to see how the messages from the brand
    itself are perceived and to find new ways of
    positioning of the brand according to current
    customer interests.
  • Brands have different levels of sentimental
    posts, but the highest number of positive
    articles does not indicate the popularity of a
    brand
  • Negative events can be detected and solved in the
    beginning stage
  • Sales are connected to buzz and can even be
    predicted

10
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