Innovative Marketing Strategies From Around the World

1
Innovative Marketing Strategies From Around the
World
I would rather be here than there and I dont
care where there is.
2
IntroductionJay West, CIPS RSPS TRC

• Contact me at West_at_CaboRealty.com
  www.TheEastCape.com

3
The Boomers and Our Future

• Real Estate Opportunities
• In the Global Resort Second-Home Market
• Jay West, CIPS, RSPS, TRC
• Cabo San Lucas, Mexico

4
Globalization

• As a practical matter, virtually every business
  is now a player on the global stage. But it's
  still hard for most people to see the specific
  ways global forces affect their businesses.
  People tend to look at them in piecemeal or
  linear fashion, failing to see emerging
  patterns.. The result is that more and more
  business leaders are getting blindsided, with a
  speed that was almost unthinkable in the
  past....
• (Quoted from an article in CIO (Nov. 15, 2004)
  by Larry Bossidy, the retired chairman and CEO of
  Honeywell International, and Ram Charan,
  acclaimed business guru and author)

5
Real Estate is Global

• The REALTOR professionals of NAR, pledge safety,
  service, and ethical treatment for all, and are
  changing the face of our industry worldwide.
• The International Consortium of Real Estate
  Associations (ICREA), which includes NAR and the
  national associations of each member of this
  panel, is an alliance of 25 of the worlds
  leading real estate associations. Its members
  are committed to the right to own and transfer
  real property. ICREA sets standards for
  international real estate practice and
  facilitates worldwide real estate transactions
  through its website - www.WorldProperties.com
• As REALTORS, our goal is to insure that no one
  gets blindsided in this age of globalization.

6
Globalization

• Globalization has its own defining technologies
  computerization, miniaturization, digitization,
  satellite communications, fiber optics and the
  Internet, which reinforce its defining
  perspective of integration. Once a country makes
  the leap into the system of globalization, its
  elites begin to internalize this perspective of
  integration, and always try to locate themselves
  in a global context. The Lexus and The Olive
  Tree by Thomas Freidman

7
My Technology Instructor(He works for a global
company called INTEL.)
8
(No Transcript)
9
The Boomers

• I did a Google search two weeks ago for Cabo.
  The number was staggering! 91,000,000 responses
  to the simple four letter word Cabo!
• I then tried a Yahoo search. 33,700,000! I
  narrowed it down to Cabo real estate on Yahoo.
  Only 1,240,000!.ah, thats
  better?
• A decade ago, I put my first Cabo website
  on-line. I am no longer using it today, but back
  then when it was new, the word Cabo on Yahoo
  had fewer than 20 search responses! What
  happened? Where did this internet thing come
  from? Who is using it? And why are there 91
  MILLION entries for Cabo on Google?
• A bigger question ..how can we reach the
  affluent Second-Home market today?

10
The Boomers

• Some food for thought from the National
  Association of REALTORS
• The vacation and second home market is undergoing
  a period of tremendous growth due to the impact
  of the Baby Boom generation and the heightened
  interest in real estate investment.
• In the USA, Boomers represent the largest
  transference of wealth from one generation to the
  next in human history.

11
The Resort Second-Home Property Specialist -
RSPS

• As defined by NAR A Resort Specialist is a
  real estate practitioner who facilitates the
  buying, selling, or management of properties for
  investment, development, retirement, or second
  homes in a resort, recreational and/or vacation
  destination.

12
Boomers Global Market

• Resort and Second-Home real estate is a
  multi-billion dollar industry caught in a sea of
  change. Home buyers and investors, are demanding
  more from us as real estate professionals.
• Like never before, we now have the opportunity to
  become true global professionals.

13
Id rather be here, than there
14
Dedication To you, the men and women of our
great profession who are here today, and who are
helping to build and secure homes for our worlds
families, especially the children.I thank you,
and honor you.