Shred Days

1
Shred Days!
2
Why Shred Days?

• Part of a Community Relations plan
• Support Our Troops Illinois
• Toys for Tots
• Relay for Life
• Little Friends Giving Tree
• Bolingbrook Dance Force
• Little League teams

3
Why Shred Days?

• Give back to community
• Draws attention to branch
• Creates value to each person
• Personal, positive interaction with potential
  members

4
Why Shred Days?

• It saves me so much time
• I feel so much better shredding than throwing
  documents away
• Gives me motivation to clean out my files!
• Its so convenient

5
When How

• Monthly since May 2007
• Truck is onsite
• 10 a.m. noon
• Identity theft seminar

6
When How

• Drawing for fireproof safe
• Refreshments
• Product info and greeters mortgage officer,
  investment services

7
Marketing

• Newsletter
• Statement envelope art
• Email blasts

8
Marketing

• Lobby handouts signs
• Electronic sign
• TV screens

9
Marketing

• Inexpensive reusable banner
• Public relations

10
Public Relations

• Initially, heavy PR effort
• Press releases and photo
• Follow up calls directly to reporters to pitch
  the story to select newspapers

11
PR Results
Naperville Sun May 2007
12
PR Results

• Bolingbrook Bugle
• May 07

13
PR Results

• Daily Herald
• May 2007

14
Public Relations

• Monthly
• Announcements in Community Calendars via emailed
  press releases
• Goal Find a new twist on Shred Days
• Environment

15
PR Results

• Naperville Bolingbrook Sun papers
• June 08

16
PR Results

• Online mentions in TribLocal,
• Chicago Tribunes web/print publication

17
PR Results

• Bolingbrook Bugle,
• May 2008

18
Success?

• Lines 10 deep
• Regulars our repeat shredders
• Call center whens the next Shred Day?
• Turning potentials into new members
• Other financials jumping on the band wagon

19
Chapter wide event potential?

• Shared cost among all
• Increased traffic with shared marketing
• Extra PR interest to media with many CUs
• Rotate the host CU or a neutral, centrally
  located location
• Traveling shred truck
• Tip shred on the spot! Dont collect