Homo Zappiens

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Homo Zappiens

• Learning Strategies of a New Generation

Prof. Wim Veen
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Faculty of Technology, Policy and Management
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Homo Zappiens

• Being in control of
• information flows

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Daily Media Uses
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Homo Zappiens

• Playing Games
• MapleStory, GTA4, World of Warcraft, PS3,
• Wii, Xbox360, LAN Parties
• Communicating 24/7
• Via SMS, MSN, chat rooms, mobile phones
• Integrating f2f and virtual friends
• Never reading a manual
• Preferring a cell phone rather than a newspaper

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Homo Zappiens

• The generation for whom
• learning is playing

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Homo Zappiens

• The generation inventing games
• Without winners or losers, without start or
  end, and changing the rules continuously.

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Games sites for communicating with others
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Multi Player Online Games Interactivity,
Communities, Participatory
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Second Life Experiencing Virtual Worlds with
Virtual Identities
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Second Life Experiencing Virtual Worlds with
Virtual Identities
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Gizmoz Everyone 3D Virtual Identities

MAAK JE VIRTUELE IK
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Connectedness 24/7

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New Concepts of Privacy

MAAK JE VIRTUELE IK
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Old Media moving towards cross media channels for
interactivity
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Personalized Services
Last.FM for music sharing Mass Customization
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IP everything
I choose
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Using video clips for communication
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Sharing and remixing files for free
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MSN is on 24/7 10 simultaneous communications -
Up to 400 contacts
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2 Clicks Connecting to Communities of Interest
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Tagging and Sharing Images a Participatory
Culture
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Sharing pictures leading to new applications

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Homo Zappiens writing
My Space, My Language, My Way
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Homo Zappiens is

• Skateboarding up the stairs

Surfing and snowboarding
Searching for extremes
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Homo Zappiens is
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Homo Zappiens is
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Homo Zappiens at Work

• Iconic Skills

Multi-Tasking
Processing Discontinued Information
Non-Linear Approach
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Scanning icons, sound, colours, movements and
images
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Multi-Tasking
Calling a friend

• Listening to favorite music

Surfing or MSN
Doing Math homework
Focus and latent attention level switching
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Processing Discontinued Information

• Zapping is the skill to construct meaningful
  knowledge from discontinued audio-visual and
  textual information flows

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Non Linear Approach

• Non-linear learning strategies demand a redesign
• of content learning assets, objects to be
  accessed just-in-time

Non-linear
Linear
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• Interpreting
• Everything is of sameimportance
• Object
• Book is static
• Always same end
• One way communication
• Reader is spectator

• Configuring
• Choosing different paths, opportunities
• Object and process
• Game is dynamic
• Multiple ends
• Games are communities
• Player is immersed
• Transportation of person

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Different media lead to
different skills
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Parents are good at reading

• Aoccdrnig to a rscheearch at an Elingsh
  uinervtisy, it deosn't mttaer in waht oredr the
  ltteers in a wrod are, the olny iprmoetnt tihng
  is taht the frist and lsat ltteer is at the rghit
  pclae.
• The rset can be a toatl mses and you can sitll
  raed it wouthit porbelm. Tihs is bcuseae we do
  not raed ervey lteter by it slef but the wrod as
  a wlohe.

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but less good at visual cues

• Look at the chart and say the COLOUR not the word

YELLOW BLUE ORANGE BLACK RED GREEN PURPLE YELLOW
RED ORANGE GREEN BLACK BLUE RED PURPLE GREEN BLUE
ORANGE
Left - Right Conflict Your right brain tries to
say the colour but your left brain insists on
reading the word
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Homo Zappiens learns differently...

• Homo Zappiens
• high speed
• multi tasking
• non linear approaches
• iconic skills first
• connected
• collaborative
• active
• learning by externalizing
• instant payoff
• fantasy

Homo Sapiens conventional speed mono
tasking linear approaches reading skills
first stand alone competitive
passive learning by internalizing patience
reality
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Homo Zappiens Reference Framework

• Is digital and multimedia oriented

• Is menu, keywords, and tags oriented

• Relies on challenge, creativity, and self-esteem

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For Homo Zappiens

• The Net is an extension of self
• Sharing is winning
• Profiling is expressing yourself
• Services are personalized
• Peers are your references
• You matter in an organization

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Homo Zappiens Ethic

• The work ethic
• Passion and Freedom
• The money ethic
• Social worthiness and Openness
• The nethic
• Activity and Caring
• Creativity

Pekka Himanen The Hackers Ethic
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For a creative knowledge intensive society we
need creative education based on

• Trust
• Challenge
• Self direction
• Relevance
• Immersion
• Passion
• Talents

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• Next 5 Challenges
• Classes of 50 minutes
• Year programmes for everyone
• One-size-fits-all curricula
• Separated subject matters
• Generic finals

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Open Courseware
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User generated content
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Online Television
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Learning Aggregating distributed content
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New services
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Learning Aggregating distributed content
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New Models of Content Used in Virtual Environments
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Further Readings
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w.veen_at_tudelft.nl