National Apprenticeship Service

1

National Apprenticeship Service London Work Based
Alliance Event Vic Grimes Regional Director for
Apprenticeships November 2008
2
Context

• New ambition in World-class Apprenticeships
• High political profile and close ongoing
  Ministerial engagement
• A new organisational beginning with end to end
  responsibility
• Key policy interdependencies with raising
  participation age and skills trajectories
• Widespread support for the ambitions through the
  consultation
• Key challenges about boosting employer take-up,
  careers advice, esteem, equality of opportunity
  and provider capacity

3
Ambition

• 400,000 apprentices by 2020
• One in five young people to undertake an
  apprenticeship
• An entitlement to an apprenticeship place from
  2013
• Repositioning apprenticeships with business and
  public services to boost employer take-up
• Increasing take-up across the ability range
• Major overhaul of careers advice
• Tackling issues of under representation
• Developing provider and employer training
  capacity to underpin expansion
• Public recognition that apprenticeships are back
  and reflect the breadth of the modern business
  landscape

4
Delivery Principles

• Primary vehicle for delivering the policy
  ambition in World-class Apprenticeships and major
  contributor to raising the participation age
• New, distinct and dedicated service with focus on
  Apprenticeships
• NAS to bring added value and capacity not
  duplicate or displace that which already works
  well
• 16-18 commissioning in response to local
  authority information on demand and YPLA
  strategic analysis
• Employers to have an increasing influence over
  whole system and able to accredit their own
  training
• Clear routeways into Apprenticeships, especially
  Diplomas and Young Apprenticeships and skilled
  work pathway
• Increasing opportunities for progression,
  especially Foundation Degrees and Higher Level
  Apprenticeships

5
Core functions

• Leadership role in delivering Apprenticeships
  policy ambition
• Commissioning and funding
• Employer engagement
• Managing the Apprenticeship Vacancy Matching
  Service
• Boosting demand from individuals, including
  through improved information and advice
• Provider performance and capacity
• Management information
• Marketing and communications
• Managing the system as a whole

6
Employer Services

• NAS field force will
• Promote Apprenticeships and the Vacancy Matching
  Service to employers
• Develop growth strategies by region and by sector
• Ensure service works for employers from initial
  enquiry to completing apprenticeship
• Directly assist large/medium employers and those
  new to Apprenticeships
• Offer single point of expertise on
  Apprenticeships to employers and brokers
• Ensure responses to marketing campaigns followed
  up
• Target employers in response to unmet demand from
  individuals

7
Learner Services

• NAS field force will
• Promote Apprenticeships and the Vacancy Matching
  Service to young people, Connexions, schools and
  parents
• Work with Connexions, Directors of Childrens
  Services and 14-19 partnerships to ensure
  provision
• Monitor progress of potential Apprentices to
  ensure support is there
• Support all advisers so that expertise in
  Apprenticeships is available and embedded
• Manage the follow-up to marketing campaigns
• Promote Apprenticeship opportunities in response
  to new Frameworks and local Apprenticeships
  demand

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Vacancy Matching Service

• Available from December across the country
• Will enable employers and potential Apprentices
  to come together in an efficient, effective and
  user-friendly way
• A free vacancy filling service for employers
• Monitor progress of each Apprenticeship and
  potential Apprentices
• On-line information and advice directly to young
  people, advisers and parents
• Work with Connexions advisers
• Provides ongoing intelligence about unmet demand
  for Apprenticeships and for Apprentices
• Links between the NAVMS and other key web-sites
  including 14-19 prospectus

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London Region NAS Organisation
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KEY MILESTONES

• Sept Dec 2008
• NAVMS briefing events take place
• NAVMS model office workshops
• Provider training
• Upload employer vacancies
• Launch of NAVMS vacancies online

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KEY MILESTONES

• Jan-April 2009
• Candidates can register on NAVMS
• Connexions/Jobcentre Plus training
• National marketing campaign
• National Apprenticeship Week
• NAS operational