Design Presentation 2003

1
Design Presentation 2003

• By
• Michael Haagen MAK1B

2
Palmolive

• Palmolive is using a very cool coloured look
• Primarily silver, green, blue Giving you an
  impression that it cools down your skin
• Actually seems a bit boring
• The fonts used are soft fonts, providing you with
  the impression of it being gentle to your skin.
• Their logo is not very appealing to youngsters.
  Seems like something form the 80s

3
BIC

• BIG is like Palmolive using soft fonts, smooth
  fonts to give an impression of easy, gentle
  shaving
• Logo again seems a bit old-fashioned, mainly
  because it has not been re-invented
• Thinks of grandfather
• The shaver illustrated above is not the classical
  yellow one, but a new improved, to show that even
  though their logo is a bit obsolete, it does not
  mean that they cant reinvent their products

4
Gillette

• Gillette is actually using more or less the same
  type of colours
• The silver, blue cold colours giving impression
  of a cool sensitive shave
• The logo has a bit more speed though
• Seems innovative and young especially the Mach 3
  logo that has action connected in the fonts
• Logo and fonts are using lines that generates
  that impression that you are shaving with the
  speed of lightning

5
Wilkinson

• Wilkinson is using feminine colors, purple, white
  
• Their products actually more or less look the
  same
• The Gel is using soft fonts
• The Wilkinson logo is very hard/strict, swords
  and hard fonts
• Logo seems like last century to me
• Entire layout seems confusing

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Better Identity

• Colours
• This is meant for Males Use Masculine colours
  instead
• What is the difference on these products almost
  the same colours throughout the whole line of
  products Need to differentiate
• They use to many colours 3-4 pr. product
• The Gel/foam colour is green and white and
  someone new at shaving would not know that green
  is gel and white is foam

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Better Identity

• Fonts
• They are using hard masculine fonts
• Reminds me of UK military style last century
• Originally they started producing swords need
  to move pass that
• A design of a new logo with smoother more
  feminine fonts
• Use different fonts and logos for different
  products
• Illustration shows both foam and traditional gel,
  what is what ?
• Helvetica and HAL9000 fonts strict squared-
  old!

8
Better Identity

• Graphics
• Their contact logo
• Seems like they are still in the 80s
• They are simply just to boring old fashioned
• Redesign, use new, fast, innovative logos
• Pictures, fonts and especially symbols

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Design-Brief 1

• Razor systems for (real) Men
• The basic function of the product is to be able
  to shave a mans beard.
• No excess things
• Has to be well placed in hand
• Useable in shower with/without water
• Has to have a heavy feel indicates quality
• Easy to switch to new blades

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Design-Brief 2

• Users will typically be men in the 40s 50s
• Users would also be people without electricity
  Military
• The user has time for shaving
• Probably raised and thought shaving with this
  system
• Users that perhaps do not believe in too much
  reinvention
• Users that prefer it simple
• A user that has somewhat of knowledge to the
  shaving market
• Has to know different shaving creams and gels

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Searchline

• Easy to handle
• Must not be space consuming
• Has to provide a clean cut easy shaving
  experience
• Has to be cheaper than electrical shaving devices
• Wants to be a quality product providing
  consumers with a better shave

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End of Presentation

• By Michael Haagen MAK1B