THE RECRUITMENT TOOLKIT

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THE RECRUITMENT TOOLKIT

• The Maine Innkeepers Association
• November 14, 2001

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Sign In Please

• Welcome to the Recruitment Toolkit Seminar
• Please provide the information below to join
  the "users" section of the Web site being
  developed to assist those with Toolkits and to
  receive information on other workforce
  development activities.
• Name Company Street City and
  State ZIP e-mail

• Toolkit Users Receive Access to.
• ..Bulletin Board
• Ask questions that your peers can answer
• Ask Questions of the Director of Workforce
  Development
• Post ideas about using the Toolkit
• Share successful Recruiting ideas
• ..Updates

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EXPERIENCE LODGING TASKFORCE

• Members of the Experience Lodging Taskforce
• Curtis Nelson, Carlson Hospitality Worldwide,
  Chairman
• -Mike Bartlett, Hospitality Business
  Alliance -John Sharpe, Four Seasons
• -Art Canter, Massachusetts Lodging Assn. -H.P.
  Rama, JHM Hotels
• -Moez S. Mangalji, Westmont Hotels -David
  Dittman, Cornell University
• -Ken Levy, Johnson Wales University -Brendan
  Keegan, Marriott Intl
• -Bharat Shah, Noble Investment Group -Michael
  Davidson, USA TODAY
• -Kirby Payne, American Hospitality Mgt -Tarun
  Kapoor, Cal Poly University
• -Steve Whiteside, Atlantic City Hilton -Joe
  Kane, Days Inn Worldwide
• -Janice Knauss, Jan Knauss Associates -Greg
  Miller, Sunburst Hospitality
• -Fred DeMicco, University of Delaware -Sue
  Gordon, Carlson Hospitality
• -Rick Berman, Employment Policies Institute
  -Tom Poloski, Carlson Hospitality
• -Valerie Ferguson, Loews Philadelphia
  Hotel -Paul Beals, University of Denver

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EXPERIENCE LODGING TASKFORCE

• Initiatives of the Industry to Address
• Employee Recruitment / Retention
• Americas Promise
• Groundhog Shadow Day
• Be Video for High Schools
• CheckInn Kit
• Hospitality Business Alliance
  (School-to-Career Programs)
• Workplace Environment Study (Tarun Kapoor)
  A study to demonstrate
• department productivity can be enhanced by
  creating accountability on
• the individual level.
• Department of Workforce Development
• Recruitment Toolkit

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AHLA Department of Workforce Development

• Funded by the American Hotel Lodging Foundation
• Jeffery Gerber, Director of Workforce
  Development
• American Hotel Lodging Association
• 800 North Magnolia Avenue Ste 1800
• Orlando, FL 32803
• Phone [phone]
• FAX [phone]
• E-mail jgerber_at_ei-ahla.org

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Recruitment Toolkit

• Purchase from Educational Institute of the
  AHLA
• 1-800-752-4567 Product 2000
• 139.99 AHLA Members 199.99
  Non-members
• 99.00 to attendees of this seminar who
  sign in on the sheet
• Copies for todays seminar and expenses of
  speaker funded by
• American Hotel Lodging Foundation
• Research Outreach Initiative
• 2001 Annual Giving Campaign
• Special assistance provided by USA TODAY

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Recruiting in TodaysMarketplace

• Competitive Sport
• Full Time Job
• Everyones Involved
• ( HR, Management Team, Entire Staff )

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Cost Of Turnover

• HOTEL A
• Front-office assoc 5,688
• Loss-prevention assoc 3,025
• Line cook 2,076
• Cornell university hotel and restaurant
  administration quarterly

• HOTEL B
• Front-office Assoc 5,965
• Admin Assist 7,658
• (sales catering)
• Gift-shop clerk 3,383
• Room-service 1,332
• (wait-staff)

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TURNOVER

• Line Employees 158
• Supervisors 136
• Managers 129
• Range 100 to 300

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EMPLOYMENT STATISTICS

• 2001 TO 2008
• Jobs will grow by 14
• of workers will grow by 12
• Lodging employment will grow by 36
• (1.9M to 2.6M)

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Where Will They Come From?
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TOOLKIT OVERVIEW

• Workbook and Reference Guide
• Eight Comprehensive Sections
• Helps Create Strategic Recruiting Plan
• Detailed Recommendations Tips to Help Recruit
  Quality Employees

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SECTION ONE

• The Diagnosis Process
• A Guide to Understanding the
• Employee Experience

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WORKSHEETS The Diagnosis Process

• Employee Turnover
• Leadership
• New Employee Orientation
• Training

• Performance Coaching
• Recognition
• Communication
• Compensation

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EMPLOYEE TURNOVER (1.7)Key Indicators

• Overall Turnover
• Exempt Turnover
• Hourly Turnover

• Length of Service
• Less than 90 Days
• More than 90 Days Less than 1 Year
• 1 3 Years
• Over 3 years

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Turnover by Department (1.8)
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FACTORS INFLUENCING TURNOVER

• Are Exit Interviews Done Regularly?
• If So, Who is Responsible?

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LEADERSHIP (1.11)

• Do the employees know the mission, vision, values
  and service philosophy of the Hotel?
• How do you communicate business strategies,
  results and opportunities?
• Do you regularly assess the employee experience?
• Are all work areas maintained in a way that would
  please a guest if they viewed them?

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ORIENTATION (1.12 1.13)

• Do you have a formal orientation program?
• How extensive is it?
• Who is responsible?
• Do you use a checklist to insure the orientation
  process is complete?
• Is a copy placed in the employees file?

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TRAINING (1.14 1.16)

• Do you have a formal training program for each
  position?
• Does it contain a module covering all hotel
  areas?
• Who is responsible?
• Is there a training checklist?
• Do you provide a vehicle for feedback from the
  employee? (How was the training?)
• Do you promote Certification at all levels ?

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PERFORMANCE COACHING (1.17)

• Do you have a 30,60,90 day review process?
• How often are Performance reviews done?
• Formal discipline policy? (is it uniform)

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RECOGNITION (1.18)

• Do you have a recognition program?
• Is it meaningful, credible?
• Does it recognize positive contributions?
• How about a spontaneous recognition program (
  informal )?

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COMMUNICATION (1.19)

• How do employees provide feedback to management?
• Do you do employee opinion surveys or hold focus
  groups?
• What action is taken based on feedback?
• How do you communicate new policy?
• Is there a regular communication vehicle?

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COMPENSATION (1.20 1.24)Wage and Benefit
Survey

• Is your property competitive in wages and
  benefits?
• Do you have a formal salary range?
• Incentive plan/profit sharing?
• Do employees understand the basis for incentives?

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FOCUS GROUPS (1.25 1.28)

• Employees With One or More Years
• Employees With Six Months or Less
• Management Employees

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Results Of Analysis (1.29 1.31)The Scorecard

• Employee turnover
• Leadership
• New employee orientation
• Training

• Performance Coaching
• Recognition
• Communication
• Compensation

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SMART ACTION PLAN(1.33)

• Specific to findings of analysis
• Meaningful will it have an impact
• Agreed To does your management team
  agree
• Reality Based can it be done
  (cost effective?)
• Time Sensitive set a target

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SECTION TWO

• Getting Started
• Your Recruiting Plan

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CHECKLISTS

• Hotel Check List (2.1) work environment
• Economic Factors to Consider (2.3)
• Unemployment Rate
• Urban vs. Rural
• Competition
• Level of Affluence
• Local Market Assessment (2.4 2.18)

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SECTION THREE

• Referral Programs

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WHY

• Least expensive recruiting method
• People tend to only recommend good people
• Candidates already know something about the
  property and the work environment

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THE PROGRAM

• Economics
• meaningful
• Certificates ?
• Family Oriented
• Pay promptly

• How ?
• Create a Theme
• Hold a meeting
• In writing
• Posters / Flyers
• Give-a-Ways

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SECTION FOUR

• School Recruiting
• High School
• Vocational Schools
• College/University

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POTENTIAL

• Who?
• Students
• Teachers
• School Employees
• Parents

• How?
• Counselors
• Placement Officers
• Clubs
• Activities
• Career Fairs
• Property Tours
• Flyers
• Sponsorships

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SECTION FIVE

• Community, Government, and Other
• Sources

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WHO / WHERE?

• Who?
• Senior Citizens
• Youth-at-Risk
• Charitable Org.
• Unemployed
• Military
• Temporaries
• Agencies
• Job Corps

• Where?
• Community Centers
• Apartments
• Churches
• Social Clubs
• Minority Org
• Professional Groups
• WIBs
• Staffing Services
• United Way

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SECTION SIX

• Job and Career Fairs

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WHERE?

• On-Site
• Schools
• Professional Career Fairs
• Military Bases
• One-Stop Centers
• Malls
• Craft Fairs

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SECTION SEVEN

• Recruitment Advertising

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ADVERTISING

• Internet Advertising
• Print Ads
• Cinema
• Direct Mail
• Billboards
• Bus

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SECTION EIGHTACTION PLAN

• Stay Ahead of the Game
• Continually Recruit (cards)
• Develop Key Community Contacts (join)
• Become an Employer of Choice

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MATERIALS PROVIDED

• Workbooks
• Posters
• Post Cards
• Recruiting Cards
• Referral Poster

• Sample Letters (disk)
• Forms (disk)
• Worksheets (disk)
• Print Masters (disk)

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WEB SITES

• Toolkit Users
• Bulletin Board
• Ask questions that your peers can answer
• Ask Questions of the Dir. Workforce Development
• Post ideas about using the Toolkit
• Share successful Recruiting ideas
• Updates

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WEB SITES

• AHLA Members Only
• Workforce Development Site
• Articles / Tips
• Diversity
• Workforce Associations
• Workforce Conferences
• Government Programs
• Questions Answers
• Experience Lodging Initiative

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(No Transcript)
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Recruitment Toolkit

• Purchase from Educational Institute of the
  AHLA
• 1-800-752-4567 Product 2000
• 139.99 AHLA Members 199.99
  Non-members
• Copies for todays seminar and expenses of
  speaker funded by
• American Hotel Lodging Foundation
• Research Outreach Initiative
• 2001 Annual Giving Campaign
• Special assistance provided by USA TODAY