Phoenix SATELLITE TELEVISION

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Phoenix SATELLITE TELEVISION

• Jan Sep 2005

Nov 2005
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Third Quarter Results

• This Report Covers the Three Quarters Ending
  September for Calendar Year 2005.
• The Group Registers a Profit of HK134 Million
  For the Period.

Phoenix I SATELLITE TELEVISION
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Third Quarter Results (Contd)

• Phoenix InfoNews Channel Revenue For the Period
  Representing 15 of Groups Total Revenue as
  Compared With 16 of Same Period in Previous Year.

Phoenix I SATELLITE TELEVISION
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China TV Universe

• Total Population 1.29 billion
• TV Population 360 million homes
• 1.26 billion people
• TV Penetration 96

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Phoenix Chinese Channel

• Penetration 14.25
• Homes 52.35 million
• People 180 million

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Phoenix InfoNews Channel

• Penetration 8.4
• Homes 31 million
• People 100 million

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The Phoenix Influence

• Popular Among the Higher-Income and Education
  Bracket
• First Choice of Foreign Satellite TV Channels
• Opinion Leader and Social Spokesman

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Audience Satisfaction Index Chart
Source CTR Research Report
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CCTV Revenues Vs Phoenix
1. Source CCTVs website (CCTV.com) 2. Based on
actual figures 3. 2005 figures not available yet
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Chinas Top 10 Channels (in Advertising Sales)
Source CTR Research Report (based on rate card
calculations)
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Financial Highlights
Jan Sep 2005
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Phoenix Group Revenues
Phoenix I SATELLITE TELEVISION
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Revenues Breakdown
9 months ended 30 Sep 2004
9 months ended 30 Sep 2005
Revenues HK836.0 mn
Revenues HK883.3 mn
Phoenix I SATELLITE TELEVISION
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Top 10 Advertising Categories 2005 1st Half
Source CTR Research Report (based on rate card
calculations)
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Phoenix Channels Revenues Chinese Channel vs
InfoNews Channel
Phoenix I SATELLITE TELEVISION
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Group Total Operating Costs Trend
Phoenix I SATELLITE TELEVISION
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Operating Costs Analysis (excl. commission )
9 months ended 30 Sep 2004
9 months ended 30 Sep 2005
Phoenix I SATELLITE TELEVISION
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Group Net Profit / Loss
Phoenix I SATELLITE TELEVISION
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Going Forward

• Develop New Business Models for Internet-Based
  Operations
• Develop and Acquire Content for New Media
  Businesses
• Identify New Strategic Partners
• Migration to Hong Kong Stock Exchange Main Board

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Questions and Answers
For further information or a copy of this
presentation, please refer to www.phoenixtv.com.cn
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