CAMPUS FORUM

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CAMPUS FORUM

• August 24, 2004

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• Budget Reduction Committees
• - Faculty
• - Staff
• - Horizontal
• - Deans

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• Consultants
• - Noel-Levitz
• - STAMATS
• - Petersons
• - Dickmeyer

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Tactical Plan (pdf)Updated 08/03/04 The
Michigan Tech Plan(pdf)2/28/04Implementing Our
PlanVision Initiatives Examples of Common
Interest AreasStrategic Planning
MeasurementsMeasurablesStrategic Planning
MeasurementsGoal MeasuresFour General
AreasSuccessful Initiatives (2001)
We prepare students to create the
future. Michigan Tech will be a national
university of choice. Michigan Tech will be a
nationally prominent and internationally
recognized technological universitywhich bridges
technology and business and willmeet the needs
of a global and technologically rich society
through excellence in undergraduate and graduate
education, scholarship, and research.
Mission Vision
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Guiding Principles

• The success of our students will always be the
  most important measure of the success of the
  institution.

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Guiding Principles

• Everyones contribution to our success is
  needed, and will be valued and rewarded.

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Guiding Principles

• Hallmarks of this University
• - Creativity and Leadership
• - Research
• - Ethics
• - Sustainability
• - Diversity
• - Quality of Life

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• Our mission
• is to prepare students
• to create the future.

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• Our vision is to be a
• national university of choice.
• - Choice for Students
• Choice for Faculty
• Choice for Staff
• Choice for Employers
• Choice for Governments and Corporations

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Nationally Ranked Undergraduate Programs

• Environmental Engineering (16th)
• Materials Engineering (18th)
• Mechanical Engineering (25th)

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Nationally Ranked Graduate Programs

• Environmental Engineering (18th)
• Materials Engineering (32nd)
• Mechanical Engineering (42nd)
• Civil Engineering (50th)

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Stockdale Paradox

• You must never confuse your faith that you will
  prevail in the end which you can never lose-
  with the discipline to confront the most brutal
  facts of your current reality.

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EDUCATION

• Undergraduate
• - Psychology
• - Wildlife Ecology
• Management
• - Software Engineering
• - Communication Culture
• Studies
• Concentrations in
• - Construction Management
• - Photonics
• - Education Preparation
• - Fish Biology

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EDUCATION

• Graduate
• - PhD Industrial Heritage Archeology
• - MS Forestry
• - MS Forest Ecology Management
• - MS Applied Ecology
• - MS Forest Molecular Genetics
• Biotechnology
• - MS Business Administration
• - MS Civil Engineering
• - MS Environmental

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RESEARCH

• Research Centers and Institutes
• ATDC
• - Intellectual Properties
• - Student Enterprise Program
• - University Research and Corporate Tenants
• SmartZone

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ENROLLMENT MARKETING

• STAMATS
• Noel Levitz
• Petersons
• Budget Reduction Groups
• Strategic Planning Working Group

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Recruitment and Marketing Team

• Role of Recruitment and Marketing Teams
• -Focus attention on marketing/recruitment
• -Determine information needs
• -Define a Recruitment Marketing plan
• -Establish timeline for implementation
• -Serve in implementation/advisory capacity to
  University

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Recruitment Team

• Mike Abbott Dave Reed
• Chris Anderson Bill Roberts
• Mary Brunner Nick Rosencrans
• Julie Hendrickson Suzanne Sanregret
• Robert Forget Bruce Seely
• Chris Gale Patricia Sotirin
• Bonnie Gorman Alexis Troschinetz
• Travis Hutchins Brad Wagner
• Amy Monte Chris Williams
• Sharron Paris Dean Woodbeck

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Marketing Team

• Anand Ambardar Pete Larsen
• Lynn Artman Steph Olsson
• Jim Baker Brian Parmeter
• John Briner Carrie Richards
• Jen Bzura David Stone
• Peck Cho Bill Tembreull
• Mary Durfee Dennis Walikainen
• Gina Goudge Anne Wysocki
• Emil Groth

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Strategic Recruitment Goals

• Actively engage the entire University and others
  in recruitment efforts.
• Repackage/create new degree programs.
• Establish new and coordinated efforts to recruit
  diverse and underrepresented students.

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Strategic Recruitment Goals

• 4. Systematically utilize financial aid programs
  to meet target enrollment goals.
• 5. Emphasize and improve university policies and
  programs to increase retention.
• 6 Develop a long-term enrollment management plan.

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Strategic Marketing Goals

• Define the MTU story - branding our product.
• Redesign the current website.
• 3. New efforts must be undertaken to promote the
  University in the lower peninsula of Michigan and
  targeted out-of-state markets.

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About MTU Academics Admissions Campus Life Campus
Store Employment Entertainment Giving to
MTU News Research Calendar
Breaking News Orientation 2004 Football vs.
NMU Physicist research More News
Michigan Technological University Houghton,
Michigan 49931-1295 1-888-MTU-1885
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Strategic Marketing Goals

• 4. Improve communication for all constituents
  connected to the University.
• 5. Form a Tech Team to get everyone on-board
  marketing the University.

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Operations

• E-Commerce Plan
• On-Line Payment
• Restructuring Auxiliaries and Information
  Technology

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Blue Ribbon Panel on IT

• Update Computing Strategy
• Review the role, membership and purpose of the
  Computing Executive Committee (CEX) and the
  Computing Advisory Committee (CAC)
• Review the role of central IT

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Blue Ribbon Panel on IT

• Scott Ackerman
• Linda Ott
• Warren Perger
• Kevin Raber
• Dave Reed (chair)

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RESOURCES

• Enrollment
• - Enrollment and Marketing
• Plan
• - Pricing/Discounting

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Pricing/Discounting Blue Ribbon Panel

• Scott Amos
• Deborah Lassila
• Sharron Paris
• Bruce Seely
• Robert Warrington (chair)

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RESOURCES

• Distance Learning
• - General Fund

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RESOURCES

• Research
• - Intellectual Property Revenue
• - GRA Tuition
• - Research Activity

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RESOURCES

• State Funding
• - Lt. Gov. Cherrys Higher
• Education Commission

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RESOURCES

• Investments
• - Board of Control Approval
• - Working with Senate
• - Working with Faculty
• Staff Investment Committee

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RESOURCES

• Philanthropy
• - MTF Operating Fees Reduction
• - New Leadership
• - Training/Toolbox

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