Stanford University, Spring 2002

1
Summer
Low
Ultra
Violet

• A conceptual captology design by
• Josie Chou and Dan Gilbert

Design Challenge To design an interactive
simulation experience that inspires adolescent
girls to protect themselves in the sun. Time
limit 10 hours/team member
2
Summer LUV

• Persuasive Purpose
• To guide and scaffold adolescent girls knowledge
  about protection from the sun
• To persuade adolescent girls to practice what
  they have learned from the simulation game

• User Description
• Girls Ages 11-13
• Middle School Bound
• Active in extracurricular activities like sports

3
Industrial Design/Prototype

• Simulation game
• Key chain or backpack attachment
• Changeable colors
• Solar power
• Fluorescent in the dark

4
Storyboard When Kara meets Summer LUV
Concerned about her daughters health, Karas mom
buys Summer LUV at Target for 5.99.
Kara goes home and registers her user name as
Super Kara on Summer LUVs website so that she
can play with other Summer LUV users.
Kara starts playing the simulation game on Summer
LUV. Of the three options she chooses the beach
scenario.
In the game, Kara monitors the UV scale and gives
SuperKara enough suntan lotion and water to keep
the character healthy. Scores and audio (Good
Job) are given as feedback.
Kara updates her scores to the web site with her
personalized user name. Based on her scores, she
can win prizes including a family vacation to
Hawaii!
On the website, Kara asks questions about sun
protection and shares her experience with Summer
LUV. Kara and her mom are eager to tell friends
about Summer LUV.
5
Features/Functionality

• Situation-based portable games (beach, tennis,
  and swimming) that simulate sun exposure
• Registration on website with a user name
• Feedback points and audio (good job!)
• Alert system to refill suntan lotion and water
• Changeable colors
• Rewards compete with others for prizes (suntan
  lotion, bottled water, cap, or a family vacation
  to Hawaii)

6
Demo screenshot Summer LUV
Welcome Please enter the 7 digit code on your
Summer LUV Device here _______________ Choose
your user name ____________________
7
Demo Screenshot High Scores
User Name
of safe days in a row
8
Theoretical Justifications

• Moral appeal learn life-saving habits
• Social proof
• Everybody is doing it (competition)
• Fun - Game puts girls in a receptive mood, game
  designed specifically for girls and their social
  concerns
• Expertise on sun protection knowledge
• Embedded key chain or backpack attachment
• Self-feeling Positive encouraging feedback
• Specialization and personalization with
  personal user name and changeable colors for
  sense of ownership

9
Success!

• Girls learn healthy behaviors in time for summer
• They come back to the simulation games
• They tell peers about Summer LUV
• They think of themselves as enthusiastic health
  promoters capable of enjoying outdoor activities
  while protecting their health

10
Results of User Testing

• Danielle (11, Middle school girl)
• Low price is compelling
• Interested in topic
• Afraid of being tied up with simulation, might
  distract from other work or activities
• Dina (37, Mom)
• Well-designed prototype
• Not sure if her daughter would practice the
  values that Summer LUV is trying to teach

11
Shortcomings of Design

• Requires marketing to parents
• Summer LUVs outdoor activities might not match
  girls interests 100
• Girls might only see Summer LUV as a game not as
  a learning tool
• Girls might become more hesitant to exercise and
  spend time outside

12
Expansion - What else is possible?

• Alert and remind functions while users are in the
  sun
• Strengthen community website connects network of
  users to share and compete
• Adaptors for different electronic games and
  devices (use with game-boy or cell phone)

13
Next Steps in Design Process

• In depth learner study
• Iterate! Iterate! Iterate!
• Focus groups with different target users (teenage
  version, senior citizen version, boys)

14
Evaluation of Captology Design Project
How well does the design idea fit into the realm
of captology? 0 1
2 3 4
5 6 7
How well does the design match the design
brief? 0 1
2 3 4
5 6 7
How viable/convincing is the proposed solution?
0 1 2
3 4 5
6 7
15
Evaluation continued
How clever is the proposed solution?
0 1 2
3 4 5
6 7
How effectively did the presentation
communicate? 0 1
2 3 4
5 6 7
How well does the document communicate?
0 1 2
3 4 5
6 7
Bonus Points