LE Team 4

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LE Team 4
ote n he astside

• V
• O
• T
• E

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VOTE Team Members

• Terry Claypool, King County Library System
• T.J. Ginthner, Boeing
• John Hickey, Kibble Prentice
• Ted Mittelstaedt, City of Bellevue
• Carrie, Rorem, The Seattle Times
• Lin Zhou, Lake Washington Technical College/
  Redmond

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Project Purpose

• Vote On The Eastside was developed to
  positively influence the diverse Eastside
  community, in an effort to increase political
  engagement, awareness and voter participation.

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Target Audience

• Political campaigns target those who have voted
  in 3 or 4 of the last 4 elections
• VOTE targets those who have voted just once or
  not at all in the last 4 elections

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VOTEs Driving Force

• The greater a neighborhoods diversity, the lower
  the voter turnout.

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Eastside Diversity

• Over 55 languages spoken
• In 2004, Asian Americans formed the second
  largest racial or ethnic group in King County
• 14 of the county population
• 20 of Bellevues population
• 15 of Renton and Redmonds population
• Above average rates of naturalized citizenship
• Below average rates of voter registration and
  turnout

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Highest Eastside voter turnout

• Medina 64.6
• Mercer Island 58.9
• Hunts Point 58.5
• Yarrow Point 58.4
• Clyde Hill 55.8
• Newcastle 50.6

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Lowest Eastside voter turnout

• Sammamish 46.0
• Redmond 45.8
• Duvall 45.7
• Kirkland 45.5
• Carnation 45.3
• Renton 44.7

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Barriers to voting

• Lack trust in the system
• Lack information about voting process
• Lack fluency in English language
• Lack understanding of democratic process
• Lack role models
• Different experience in native country
• Transportation issues
• Question ability to influence election outcomes

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Voting Rights Act

• all election information that is available in
  English must also be available in the minority
  language so that all citizens will have an
  effective opportunity to register, learn the
  details of the elections, and cast a free and
  effective ballot.

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Measuring VOTEs success

• Create deliverables that will promote voter
  awareness among Eastside residents
• Highlight the regions diversity
• Show diverse voters that people like them believe
  their votes have power

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Initial project deliverables

• Bumper stickers
• Yard signs
• MySpace and FaceBook banners
• Educational video

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Community leaders validated ideas

• Do you agree this is an unmet need in your
  municipality?
• How would this type of tool be most useful to the
  municipality?
• What would you add to this tool?
• General comments and open discussion about the
  subject.

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Participating Community Leaders

• Hong Qi Wagner, Coordinator, King County
  Elections Minority Language Program
• Nadine Shiroma, Eastside Asian Pacific Islanders
• Lourdes Salazar, Eastside Latino Leadership Forum
• Kevin Henry, City of Bellevue Cultural Diversity
  Program
• John Marchione, Mayor of Redmond
• Maureen McCarry, Issaquah City Council member

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Project milestones
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Final VOTE toolkit

• Public Service Announcement
• Logo designs in electronic format
• Poster in hardcopy and electronic format
• Letter to community organizations
• PowerPoint templates for use in presentations

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Logo

• First step in design process
• Six logos developed
• Chose simple call to VOTE
• Thanks to The Seattle Times creative design team

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Poster

• Calls diverse citizens to vote
• Provides link to voter registration information
• Recognizes Leadership Eastside sponsorship
• Thanks to The Seattle Times creative design team

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On location at Crossroads, Bellevue
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On location at LWTC, Redmond
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LWTC ESL student
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Hardworking film producers
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John? TJ?
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Public Service Announcement Our Thanks to City
of Bellevue
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Whats next?

• Distribute toolkit to community and local
  government organizations
• Validate usefulness of toolkit, gather feedback
  for future
• Partner with KC Elections to continue diverse
  voter outreach

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Questions?