By: Chelsi Bauman

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• By Chelsi Bauman
• Lisa Fritz
• Jeff Heim

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What is it

• Launched in 1999
• The world's largest online DVD movie rental
  service
• 65,000 titles including hard to find Indie films,
  docs, and TV series
• 200 genres
• Have 5.7 mil. Subscribers
• Goal is to be largest and most influential movie
  supplier- allowing filmmakers to make more films
• Voted 1 customer satisfied website for 3
  consecutive periods
• Buy DVDs too

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How it works

• Sign up for membership
• 10 membership options including free trial
• Choose movies for your queue
• Free delivery in a couple of days
• Keep them as long as you want
• Prepaid return envelopes
• Get next movie in queue
• No late fees, No due dates

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SWOT

• Strengths What makes them great?
• Convenience
• Delivery straight to mailbox
• Speed
• 41 shipping centers across US are key for
  overnight delivery
• They plan on opening more shipping centers
• Services!
• Profilesmore than one on an account
• FriendsShare movie ideas and info with friends
• Personal movie queue (link)
• Recommendationslike Amazon.com)
• SelectionOver 65,000 titles
• compared w/3,000 in a store
• Give you back of the box plot and movie info

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SWOT

• Opportunities
• Increase in distribution centers
• Internet savvy customers
• Distribution center into store?

• Weakness
• Scratches
• No instant gratification
• have to wait for the movie you want to see
• Forget to put it in mail- add time to wait

• Threats
• Blockbuster
• Hollywood Online
• Comcast on Demand
• TIVO

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Membership plans

• No contracts!
• 1 at-a-time (2 a month) - just 5.99 a month
• 1 at-a-time (Unlimited) - just 9.99 a month
• 2 at-a-time (4 a month) - just 11.99 a month
• 2 at-a-time (Unlimited) - just 14.99 a month
• 3 at-a-time (Unlimited) - just 17.99 a month
• 4 at-a-time (Unlimited) - just 23.99 a month
• 5 at-a-time (Unlimited) - just 29.99 a month
• 6 at-a-time (Unlimited) - just 35.99 a month
• 7 at-a-time (Unlimited) - just 41.99 a month
• 8 at-a-time (Unlimited) - just 47.99 a month

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Cost Savings

• 2 at a time unlimited
• Can rent up to 16 movies/month--.93/movie
• 4/mo at brick and mortar
• Because of cost savings and recommendations,
  members rent 2x as many movies than they did
  before subscribing

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Sources

• http//www.netflix.com/Default