External Campaign Launch

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External Campaign Launch Survey Results
Data compiled and presentation produced by
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External Campaign Launch Survey Results
Response employer 71 No. of
attendees 74 No. of respondents 50 Response
school council 70 No. of attendees 50 No.
of respondents 35
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Question One How did you become aware of the
Tools that Work presentation you attended?
Response employer Invitation 46 Other 4
Response school council Invitation 2
9 Other 6
Other refers to radio, newspaper, school council
meetings
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Question Two Did you attend this presentation
as an employer educator parent service
provider other?
Response employer Employer 46 Educator
3 Service Provider 10 Other 4
Response school council Educator 25 Parent
19 Other 6
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Question Three Did the presentation make you
aware of school-work initiatives that you were
unaware existed? Comments
Response employer Yes 35 No 5
Response school council Yes 21 No 14
See Appendix 1 Complete summary of comments for
Question Three
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Question Three Did the presentation make you
aware of school-work initiatives that you were
unaware existed?

• Recurring Themes employer
• Were not aware of apprenticeship opportunities in
  the secondary school system (for students and for
  employers)
• Received new information on programs (Co-op/OYAP)
• Received new information on employer benefits
  (tax credits, tax incentives, loans for tools,
  NOHFC intern, signing bonus)

See Appendix 1 Complete summary of comments for
Question Three
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Question Three Did the presentation make you
aware of school-work initiatives that you were
unaware existed?

• Recurring Themes school council
• Now aware of school options and career pathways
  for students (benefits of skilled trades
  opportunities)
• Had general knowledge of co-op opportunities, not
  OYAP
• Understands the need for these alternative
  pathways
• Parents need to be informed of students career
  options

See Appendix 1 Complete summary of comments for
Question Three
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Question Four Were you aware that students
could achieve career opportunities or
apprenticeships through experiential learning
and/or school-work initiatives? Comments
Response employer Yes 16 Aware of
Co-op Yes 13 Aware of OYAP No 21
Response school council Yes 18 Aware of
Co-op Yes 5 Aware of OYAP No 12
See Appendix 2 Complete summary of comments for
Question Four
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Question Four Were you aware that students
could achieve career opportunities or
apprenticeships through experiential learning
and/or school-work initiatives?

• Recurring Themes employer
• Thought OYAP was only for university or college
  students
• Heard of OYAP from another source in southern
  Ontario
• Aware of co-op in skilled trades but did not know
  the details of OYAP

See Appendix 2 Complete summary of comments for
Question Four
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Question Four Were you aware that students
could achieve career opportunities or
apprenticeships through experiential learning
and/or school-work initiatives?

• Comments school council
• Knew apprenticeships were available through trade
  schools, not the high schools
• Had some prior knowledge, but this session helped
  to clarify details
• Improve communications between students, parents,
  school council, guidance counselors and
  principals

See Appendix 2 Complete summary of comments for
Question Four
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Question Five Did you receive new resources or
information while attending the session?
Response employer Yes 49 No 1
Response school council Yes 33 No 2
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Question Six Would you like the opportunity to
network with other interested parties to discuss
Response employer Grade 7 8 12 Grade 9 -
12 20 OYAP 23 No response 13
Response school council Grade 7
8 17 Grade 9 12 16 OYAP 18 No
response 9
First Nation programs need to be developed
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Question Seven Would you like to continue to
receive information on school-work and OYAP
initiatives? Please provide contact information.
Response employer Yes 27 or 36 Response
school council Yes 11 or 32
These individuals who provided contact
information will be entered into our database for
future use.
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Question Eight What other feedback would you
like to provide to the Project Managers that
could enhance and/or effectively reach our target
markets?

• Recurring Themes employer
• Review expectations for both employer and
  students (develop separate tool kits as
  resources)
• Improve the work ethic in students (starting in
  grade 78)
• Academics do not provide youth will the tools
  necessary to enter the work world
• It comes down to attitude, not only the kids,
  but the school system as well

See Appendix 3 Complete summary of comments for
Question Eight
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Question Eight What other feedback would you
like to provide to the Project Managers that
could enhance and/or effectively reach our target
markets?

• Recurring Themes employer
• Follow-up with employers is required (develop a
  recruitment strategy)
• Develop an employer template for student
  recruitment
• Transportation to work placements needs to be
  addressed
• Full day co-op/OYAP placements are more suitable
  (in skilled trades sectors if deemed necessary to
  secure an employer)
• Address skilled trades curriculum (job readiness,
  PPLP, training standards)

See Appendix 3 Complete summary of comments for
Question Eight
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Question Eight What other feedback would you
like to provide to the Project Managers that
could enhance and/or effectively reach our target
markets?

• Recurring Themes school council
• All students should have the opportunity to hear
  this presentation(target grades 78)
• Teachers/counselors should be informing students
  of all their options based on the learner
  (college, university, work, apprenticeship)
• Establish career resource centres (not manned by
  teachers alone)
• Courses conflict should be addressed
  (academics/technical)

See Appendix 3 Complete summary of comments for
Question Eight
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Question Eight What other feedback would you
like to provide to the Project Managers that
could enhance and/or effectively reach our target
markets?

• Recurring Themes school council
• Hold information sessions to attract perspective
  employers
• Make parents aware of their kids career/schooling
  options
• Upgrade technical wings/work with employers to
  deliver training at their workplace
• Change the mindset of educators on school-work
  realities (17 drop-out rate, 65 dont
  pursue post-secondary, 40 of jobs are in skilled
  trades)

See Appendix 3 Complete summary of comments for
Question Eight
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External Campaign Launch
For more information contact Vicki Scherban -
OYAP Coordinator 223-5553 ext 4
vicki.scherban_at_crescive.ca MaryAnne Bishop -
Student Success Leader 223-1286 or
727-3405 maryanne.bishop_at_kpdsb.on.ca Roxanne
Emery MTCU Training Consultant 1-800-734-9572 ro
xanne.emery_at_edu.gov.on.ca