Welcome to Insert Title of Your Session

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(No Transcript)
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Welcome toIntroducing the MGI Self-Directed
Curriculum

• Please take this time before the start of
• the session to silence your cell phone or pager.
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  session,
• we ask that you take a moment to complete an
  evaluation form.
• Thank you.

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Purpose Sustain, maintain MGI

• Support continued change in practices
• Reinforce training for those in the MGI
• Provide MGI experience for newcomers and
  non-participants
• Transition to both public radio and TV

Overall Make the MGI a permanent feature of
public broadcasting landscape by capturing the
investment of money, time, people, and donors
relationships.
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Intended users

• Newcomers to major giving or public broadcasting
• Those who did not participate in MGI
• MGI participants who need a refresher
• Multi-disciplinary
• Development professionals
• Managers and members of the team
• Volunteer leaders
• Other staff memberse.g., producers
• For public broadcastingradio and TV

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Process

• Discovery through current new users
• Inventory existing content tools
• Develop learning objectives
• Design multiple treatments, select final
• Develop and field usability test candidate
• Develop content and review
• Design remaining tutorials
• Integrate into existing site

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A comprehensive team

• Content and web development
• CPB and MGI
• Station-based usability testers

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Content and web development

• Pam Conrad, Project Strategist
• Kelli Fine, Proofreader
• Philip Kerman, Flash Actionscripting
• Jim Lewis, Content Manager
• Joseph Mattoon, Educational Technology
• Ted Olson, User Interface Design

• Henry Pan, Flash Design
• Marlene Schneider, Project Manager
• Jayne Schurick, Usability Engineer
• Rita Selmarie, HTML
• Mike Welsh, Tracking/Login Functionality

Those wonderful folks who brought you
majorgivingnow.org
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CPB and MGI

• Robert Altman
• Jeff Luchsinger
• Scott Lyons
• Doug McKenney
• Robert Ryan
• Deb Turner

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Usability testers

• Seth Martin, WKAR
• Jeff Bell, WNED, Buffalo
• Molly Fox, KPTS, Wichita
• Ann Clark, Prairie Public Broadcasting
• Daniel Metziga, Oregon Public Broadcasting
• Laurie Leichthammer, WGBY
• Erin Campbell, Maine Public Broadcasting
• Donna Robinson, Nashville Public Radio

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Extensive information sources

• Tutorial content
• Tools and implementation assignments
• Station examples

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Content Sources Tutorials

• Building blocks and MGI Introduction
• Kay Sprinkel Grace
• Strategic planning
• Katherine Sandweiss, SSSDI
• Change management
• Walter Parsons
• Prospect research
• Abbey Silberman, American University
• Planned giving
• Jim Lewis, Mel Waggoner

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Content sources Tools

• Majorgivingnow.org
• Kay Sprinkel Grace
• Jim Lewis
• Kent Dove
• Chris Brentlinger, Reed College
• Rick Dupree, Kelley School of Business, Indiana
  University

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Content sources Examples

• Major Giving Initiative staff
• MGI implementation consultants
• DEI
• majorgivingnow.org
• prado.org

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Structure

• Eleven interactive tutorials
• Kay Sprinkle Grace introduces each
• Progressive content in digestible chunks
• Supported by
• Proven examples
• Viewpoints,
• Kay Thinking it Through
• Self-test
• Assignments that build the MGI program
• Interactive tools
• Links to other resources on site

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Multiple access points

• Existing majorgivingnow.org site
• New navigation link
• Front page link
• New CPB my source site

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Tutorials

• Introduction, overview
• Planning
• Case Development
• Volunteer engagement
• Management and staffing

• Prospect research
• Cultivation and Stewardship
• Gift solicitation
• Major gift planning
• Planned giving
• Summary, problem-solving

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A site tour
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Next steps

• Encourage use within your station
• New hires and internal promotions
• Management team
• Volunteer leaders
• Individuals or groups
• Use tools/assignments to implement
• System promotion and awareness
• CPB/Mysource
• PBS Development
• DEI Major Giving

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Questions, comments, ideas

• Additional feedback to
• jim_at_lewiskennedy.com