B1 Proven Idea Motivation

1
B1 Proven IdeaMotivation

• Drivers to Start

2
B1 Drivers to Start

• Aim
• To recognise the interaction between
  environmental and personal drivers in the
  momentum for business start up.
• Learning Outcome
• Analysis of entrepreneurial case to recognise
  driving factors for change.

3
Influences (1)

• Antecedent Influences
• Genetic factors
• Family influences
• Education
• Previous career experience

4
Influences (2)

• Environmental
• Economic conditions
• Accessibility of finance
• Entrepreneurial role models
• Opportunities to start small (consultancy)
• Availability of staff and support services
• Accessibility to potential customers

5
Influences to action

• Drive to start
• Geographic location
• Recognition of skills, knowledge and experience
• Contact with other start ups
• Market trends timing
• Experience of small business
• Personal Triggers

6
Inventors and Entrepreneurship

• Innovation HIGH
• LOW
• Invention and Entrepreneurship
• Bolton and Thompson (2000)