ed hardy logo

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Ed hardy

• In 2002, Hardy licensed Ku USA, Inc. to produce a
  line of clothing based on his art. Within two
  years, the collection had drawn the interest of
  Saks companies. Hardy and Ku USA formed Hardy
  Life LLC, which holds the trademark ownership as
  well as the copyrights to all his images.
• In 2004, Christian Audigier licensed the rights
  to produce the Ed Hardy clothing line, which is
  based on Hardys imagery. Prior to the Ed Hardy
  clothing line, Audigier was the Head Designer at
  Von Dutch Originals, which marketed the imagery
  of Kenny Howard. Audigier has attempted to
  replicate the marketing techniques employed by
  Von Dutch Originals, by marketing directly to
  celebrity clients and by opening stores in high
  profile fashion districts. Ed Hardy stores are
  located in New York, Los Angeles, Seattle,
  Honolulu, Tucson, Dubai, Kuwait, Kuala Lumpur,
  Bangkok and Mumbai.
• In May 2009, Iconix Brand Group announced that
  the they had acquired a 50 interest in Hardy
  Way, LLC, the owner of the Ed Hardy brand and
  trademarks.The Company paid 17 million for its
  interest in Hardy Way, consisting of 9 million
  in cash and 8 million in stock. In addition, the
  sellers could be entitled to receive an
  additional 1 million in stock pursuant to an
  earn-out based on 2009 royalties received by
  Hardy Way. Hardy Way estimates that 2009 royalty
  revenue will be approximately ?10 million.