AETC

1
AETCs Customer Appreciation Program 1 May to 30
June 2007
Sponsored by Arlington Convention Visitors
Bureau
After Action Report - Laughlin AFB, TX Prepared
by 47FSS/CCK Marketing Office 13 July 2007
2
Program Kickoff BBQ 4 PM 1 May 2007 at the
Outdoor Recreation/ITT Office
Outdoor Recreation Manager ready for the crowd
Base-wide email announcement
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50 clients attended the BBQ and received
literature and entry forms
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Everyone was eager to signup!
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The back cover of the At Your Service booklet
for April, May, June featured this
promotion. Distribution is 2,000 printed copies
per issue. These are also mailed to each
household on base. The PDF version is also on the
Services .com web site, receiving 4,400 hits per
month.
6
Large posters were laminated at placed at
Commissary, Base Exchange, and Fitness Center
Flyer on one of the 16 Services Poster displays
around base.
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A record 129 entries were submitted
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The winning entry was drawn by Lt Col
Browning Mission Support Group Deputy Commander
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The winner was awarded his prize by the Marketing
Office at the Wing Commanders staff meeting.
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• Results Assessment
• Traffic to the Outdoor Recreation/ITT Office
  increased approximately 50 over the previous
  period
• Sales of passes to all attractions were a record
  11,000.00
• First time sales of Six Flags Arlington passes at
  Laughlin Outdoor Recreation/ITT Office
• Overallan excellent promotion