Customers hear about it Perception impacts the deployment decision

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Customers hear about itPerception impacts the
deployment decision
With thanks to Parker Hart, Creators Syndicate
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Infrastructure Optimisation ?

• Garry Corcoran UK IOI Lead
• Mike Peers Channel Development
  Manager
• Tamzin Bernie Partner Marketing
• Caroline Rowney Partner Business Manager

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AGENDA

• Business challenges and drivers
• Dynamic Systems Vision
• Infrastructure Optimization Initiative
• Infrastructure Optimization Model
• How to take customers on the journey
• Assessment creates a starting point (profiling)
• Solutions to enable progress (Accelerators)
• Next Steps

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We started here
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From desktop to Infrastructure
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Consultative Approach

• Step 1 Account Planning
• IOI baseline profiling
• Step 2 Talk to key stack holders and ID key
  challenges
• Step 3 ID MS specialists to co-present
• Step 4 Customize the core deck to fit customer
  needs.
• Step 5 Present core deck

CXO BDM

• Step 6 Build an architecture for the customer
  so that we can walk through the journey
• Bring in Specialists and Partners according to
  customer priorities
• Customize this deck and complement it according
  to customer priorities
• Present to the customer the value of progression
  on the model
• Step 7 Opportunity Management
• Step 8 Develop a recurring conversation with
  the IO language

CTO TDM
INTERNAL SLIDE REMOVE IF PRESENTING TO CUSTOMERS
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Enterprise IT Challenges

• Growth
• Customer service
• Regulatory compliance
• Device management
• Varying skill sets
• Mobility

• PC maintenance
• Server sprawl
• Legacy platforms
• Deployment and maintenance
• Identity management
• Software updates

• Malicious attacks, viruses, spam, etc.
• Evolving threats
• Patch management, VPN, etc.
• Secure access (employees, partners and customers)

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Challenges for Business ITIT Costing Trends
IT Budgets
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Challenges for Business ITTCO
Over 60 of TCO over a 5-year period driven by
people costs
Lack of automation impacts all facets of IT
Source IDC 2002, Microsoft Primary Quantitative
Research. 400 30-minute phone surveys of IT
professionals in data centers with 25 or more
servers
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Deployment costs have Declined
Costs experienced in prior upgrade of Microsoft
Office
Costs for current upgrade anticipated to be the
same
manual upgrade
Significant drop in actual costs
Costs per Desktop
Actual current cost of manual upgrade
Actual current cost of automated upgrade
Previous Upgrade
Office 2003
Relative cost reductions shown reflect actual
costs per seat, as reported by various Microsoft
deployment partners. Individual customer
experiences may vary depending on level of
automation and testing.
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What is the Destination?
Dynamic Systems will result in reduced costs,
improved reliability, and increased
responsiveness across the entire IT life cycle
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Challenges for Business IT Complexity of
Distributed Systems
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Dynamic Systems InitiativeWhat is it?

• IBM Autonomic Computing
• HP Adaptive Enterprise
• Sun N1 (Grid)
• Gartner Real Time Infrastructure
• industry converging on dynamic systems concept

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Address complexity of Enterprise IT and bring
Enterprise-like capabilities to
SMB customers
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Strategic Focus Dynamic Systems
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Dynamic Systems InitiativeLong Term Vision
Create a definition of a new or existing System
Operate the System based on its definition
Resources Required
Operations Capabilities
Operational Policies
Automatically deploy, configure and update using
its definition
SDM Document
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How Do You Get There?Infrastructure Optimization
Model
Managed and consolidated IT Infrastructure with
maximum automation
Fully automated management, dynamic resource
Usage, business linked SLAs
Managed IT Infrastructure with limited
automation
Uncoordinated, manual infrastructure
More Efficient Cost Center
Business Enabler
Strategic Asset
Cost Center
Based on the Gartner IT Maturity Model
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How To Take The Journey
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Enhancing ProcessesMicrosoft Operations
Framework (MOF) and ITIL
MOF is a foundation to comply with SarbOx, HIPPA,
ISO, and other best practice compliance
Microsoft through MOF defined many ITIL principles
MOF and ITIL provide common IT Service Management
taxonomy
MOF makes Microsoft ITIL-Compliant
MOF applies ITIL to Microsoft products
MOF makes ITIL actionable on the Microsoft
Platform
ITIL
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Infrastructure Optimization
Process Culture Optimization Microsoft Operations
Framework/ITIL in IOM

• Proactive
• OptimizingCosts and Quality
• Agile
• Self Assessingand ContinuousImprovement
• Taking The Lead

• Reactive
• Ad hoc
• Problem-Driven
• AvoidingDowntime

• Reactive
• Stable IT
• Request Driven
• Change Management and Planning
• Keeping ItRunning

• Proactive
• Accountable
• Increased Monitoring
• Formal ChangeManagement
• SLAs
• Improvement
• Predictability
• Quality Driven

Detailed View
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Enhancing The Quality Of The ArchitectureWindows
Server System Reference Architecture (WSSRA)

• Guidance Provided
• Reference Blueprints
• Architectural Blueprints
• Service Blueprints
• Implementation Guides
• Planning guide
• Build guide
• Test guide
• Operations guide
• Sample Deployment

• Can be Delivered
• MCS
• Partners
• Customers IT Organization

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Architecture Benchmarking OptimizationWSSRA

• Un-coordinated design efforts
• Not standard design process
• Un-coordinated acquisitions strategy

• Group Coordinated design efforts
• Not standard design process
• Centralized acquisitions strategy
• Local vendor agreements

• Enterprise, Data Center and Remote office
  template coordinated design efforts
• Standardized design process
• Company wide acquisitions strategy
• Sourcing strategy
• Global Vendor agreements

• Alliances and Sourcing strategies
• Strategic Services coordinated with vendors as
  partners
• Design process integrated as part of new business
  offerings

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Technology View of Model
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Where our customers are today
Managed and consolidated IT Infrastructure with
maximum automation
Fully automated management, dynamic resource
Usage , business linked SLAs
Managed IT Infrastructure with limited
automation
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Uncoordinated, manual infrastructure
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Efficient Cost Center
Business Enabler
Strategic Asset
Cost Center
4
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Technology View Of Model
Identity Access Management

• Centrally managed, automated user account
  provisioning across systems
• Centrally managed, automated access controls
  across systems

• Limited or no use of Active Directory
• User provisioning and access management done
  manually
• Minimal enterprise identity and access policy
  standards

• Active Directory for User Authentication and
  Authorization
• Single sign-on to Windows-integrated
  applications
• Active Directory security groups used for user
  access control
• Desktops not managed by group policy

• Group policy used to manage desktops for security
  and settings
• Desktops are tightly managed

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Identity Management AD

• Focal point for network user management
• Central authority for network application
  security
• Integration point for bringing systems together

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Role Based Administration

• Focal point for network user management
• Central authority for network application
  security
• Integration point for bringing systems together

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We want to run our business with maximum
efficiency, and Windows Server System delivers
the manageability, performance, reliability,
availability, and security that makes that
possible. John Minnick, Project Manager,
Siemens Workplace Architecture Team
Siemens manages 417,000 users in single
directory, saves millions of dollars annually

• Consolidated all networks into one global
  corporate directory
• Consolidated 417,000 users in a single, global
  directory
• Provided an enterprise-wide messaging and
  collaboration environment

• Millions of dollars in annual savings from
  consolidation
• 75 file and print server consolidation
• Reducing costs of outsourcing contracts for
  server maintenance by nearly 20

• Needed to support global access and collaboration
  between business units
• Sought to streamline user management, e-mail,
  and collaboration

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(No Transcript)
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Technology View Of ModelDesktop Lifecycle

• LimitedInfrastructure
• Lack of standardized security measures
• Ad hock management of system configuration
• Limited to no monitoring of infrastructure

• Zero touch deployment
• Defense-in-depth security measures widely
  deployed
• Anti-malware protection (i.e. spyware, bots,
  rootkits, etc.)
• Firewall enabled on desktops, laptops servers
• Secure wireless networking
• Service level monitoring on desktops
• IPSec used to isolate critical systems
• Security updates for both clients servers

• Light touch or Zero touch deployment
• Application and image deployment
• Automated patch management (WU, Update Services,
  SMS)
• Secure and optimized messaging infrastructure
• Edge firewall with lock-down configuration
• Standardized antivirus solution
• Firewall enabled on laptops
• New systems limited to those supported by IT
• Defined set of standard basic images
• Application compatibility testing

• Automated, central management of
• Client server firewall mitigations
• Server operations
• Reference image system
• Security event correlation

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Desktop Deployment

• Manually moving bits with CDs and DVD
• Manual application installs from file shares
• Limited user state migration

• SMS push based image and patches
• Automated software installation using SMS
• User state is preserved and restored

• CD, Network, or USB drive pull-based install of
  reference image and patches
• Automate post-image app install via scripts
• Some automation of user state capture and restore
  process

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SMS as an enabler for IO
Corporate Network
Tests and authorizes security update. Defines
enforcement policy.
Distributes policy and security updates.
Sends MSRC bulletin.
Restricted Network
SMS Site Server
MS Download Center
Publishes policy reference.
SMS Remediation Servers
AD
Management Point
Management Point
Here are your updates.
Distribution Point
Periodically plumbs policy reference to IAS
Policy Server.
Requesting updates.
IAS Policy Server
May I have access? Heres my current health
status.
Requesting access. Heres my new health status
with required security updates.
Should this client be granted access based on
its health?
SMS Health Validator
I can validate clients health. Yes, meets
policy.
Can you validate this client? Is it up to date?
I can validate this client. Its not up to
date. Tell it to update.
Restrict client, request it to update.
Grant access.
Network Access Device (DHCP, VPN)
You are being given restricted access until
fix-up.
Client
Quarantine Server (QS)
Client is granted access to full intranet.
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How does Microsoft use the Model

• Basic set of questions
• Consultative approach
• Identify state
• Discuss a roadmap to optimization
• Identify the gaps
• Define a strategy

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Detailed Classifying Questions (Multiple Choice)
- indicates that the asset is not a requirement
to the category A customer starts as A Basic
Customer and must complete all items in the next
column in order to be qualified as the next
category of customer
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Consultative Approach

• Step 1 Account Planning
• IOI baseline profiling
• Step 2 Talk to key stack holders and ID key
  challenges
• Step 3 ID MS specialists to co-present
• Step 4 Customize the core deck to fit customer
  needs.
• Step 5 Present core deck

CXO BDM

• Step 6 Build an architecture for the customer
  so that we can walk through the journey
• Bring in Specialists and Partners according to
  customer priorities
• Customize this deck and complement it according
  to customer priorities
• Present to the customer the value of progression
  on the model
• Step 7 Opportunity Management
• Step 8 Develop a recurring conversation with
  the IO language

CTO TDM
INTERNAL SLIDE REMOVE IF PRESENTING TO CUSTOMERS
36
Infrastructure Optimization ModelAssessment
Results



Security, Networking, Monitoring
Identity Access Mgmt
Desktop Engineering
Disaster Recovery
Secured Messaging Infrastructure
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Infrastructure Optimization ModelAssessment
Results Priorities You Identified

• Anti-virus on desktops
• Centralized firewall
• Internal DNS and DHCP

Security, Networking, Monitoring
Identity Access Mgmt

• Automated patch management
• Standard desktop images

Desktop Engineering
Disaster Recovery
Secured Messaging Infrastructure
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Security, Networking, MonitoringMoving from
Basic to Standardized
IT Operations

• Create a computing environment that
• Minimizes the impact of harmful technologies to
  your business
• Allows easy management, reconfiguration and
  expansion of the network

Benefits
Benefits
Benefits
Show all
Source Microsoft, based on Gartner TCO model
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Improved network performance through server
management
IT Operations

• Improve monitoring, performance, and security of
  a fail-safe, distributed IT environment

Challenge

• Operations management solution that
• Manages events and performance from a central
  location
• Creates alerts and responses
• Provides remote access

Solution

• System can be managed centrally
• System offers low maintenance, cutting costs
• Complies with government regulations
• Easy to implement
• Highly scalable to cope with expansion

Benefits
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Security, Networking, MonitoringMoving from
Standardized to Rationalized
IT Operations

• Create a computing environment that
• Provides a secure, reliable in-office IT
  experience to mobile employees
• Protects and monitors critical server assets
  against harmful technologies

• Secure, reliable connectivity solution for mobile
  workforce inside and outside the corporate campus
• Protect network traffic between servers
• Monitor and react to server events

Benefits
Benefits
Benefits
Benefits
Show all
Source Microsoft, based on Gartner TCO model
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Improved service and reduced management
complexity with dynamic monitoring
IT Operations
Challenge

• Provide a broad, reliable IT infrastructure where
  issues are minimized, quickly identified and
  resolved

Solution

• Operations management solution that
• Identifies and responds instantly to issues and
  have servers running quickly
• Centralizes all monitoring on a central console
• Extends operations management capabilities to
  trading partners

Benefits

• Reduced management complexity
• Significantly enhances customer service
• Rapid response to server problems
• Easy integration with existing monitoring tools
• Proactive problem identification and resolution
• 50 of users said IT service had significantly
  improved over the previous year and 82 said
  overall user satisfaction had increased.

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Security, Networking, MonitoringMoving from
Rationalized to Dynamic
IT Operations

• Create a computing environment that
• Provides state-of-the-art security
• Optimizes asset utilization to maximize business
  agility

• In-depth protection with real-time security and
  firewall management capabilities on clients and
  servers
• Automated, proactive service level management
  (performance, access to resources, etc.) on
  clients

Benefits
Benefits
Show all
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Basic ? Standardized

• Disaster Recovery Plan

• SUS, WU SMS for Patch Management
• Defined Set of Images

• Active Directory for Authentication

• AV on Desktop / ISA
• Windows for basic networking

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Standardized ? Rationalized

• Backup / Restore on all Servers

• XP / W2K desktop OS
• Rich SMS usage
• Desktop Image Mgmt

• Group Policy
• AD enabled apps

• Remote Access
• IPSec Server Isolation
• MOM for Monitoring

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Rationalized ? Dynamic

• Backup / Restore

• Automated App Compatibility Testing

• MIIS

• Desktop Firewall
• Secure Wireless
• SMS for Server Mgmt
• Desktop Monitoring

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Solutions for the JourneySample Microsoft
solutions
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Tools and Solutions
Medium IT Solutions Series

• Identity and Access Management
• Active Directory Tools
• Identity and Access Management Series 1.3

• Data Protection and Recovery
• Data Protection Manager 2006 Planning and
  Deployment Guide
• Exchange Disaster Recovery Analyzer Tool 1.0

• Desktop Lifecycle
• BDD Solution Accelerator 2.5
• SMS2003 Desired Configuration Monitoring

• Security, Networking and Monitoring
• SMS2003 Security Update Scanning Tools
• SMS2003 Extended Security Update Scanning Tool
• SMS2003 Patch Management Solution Accelerator
• MOM2005 Management Packs
• MOM2005 Operations Guide
• File Replication Service (FRS) monitoring tool
• Securing Wireless LANs with Certificates

• Secure Manageable Messaging
• Deploying a Rights Management System
• Exchange Intelligent Message Filter
• Exchange Server Hardening Guide
• Exchange 2003 RPC over HTTP Deployment Scenarios

• Business Value
• ROI Now for SMS and MOM
• TCO studies
• REJ

www.microsoft.com/downloads
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Why Focus On Midmarket?

• We know we could do a better job
• Helping partners
• Migrations
• Deployment
• Licensing and pricing complexity
• Management
• Patching
• Security
• Guidance
• etc

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Promotion doesnt solve the IT Complexity Problem
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Assessment And Deployment Solution (50-250 PCs)

• Solution Description
• Tailored for midsize business to significantly
  reduce the cost and complexity associated with
  assessment, migration and deployment of
  infrastructure projects
• Solution includes tools and prescriptive guidance
  across customer project lifecycle
• Three step process
• Assessment Phase
• Proposal Phase
• Planning Deployment Phase
• Goals
• Reduce TCO - Saves customers in partner services
  cost and increases time for you to generate more
  business resulting in increased profitability

Reduces Deployment and migration risk and time
Accelerates and Simplifies Deployment of Windows
Server System Promotion for Midsize Businesses
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Add Value Across the Customer Lifecycle
Solution consists of four main tools for each
phase
Deployment Planning
Deployment Execution
Inventory Collection
Proposal Generation
Results!
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Assessment and Deployment Solution Console
All tasks driven by a centralized console
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Network Inventory
Detailed Network Diagram Summary of Current IT
Assets

• Inventory Wizard

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Partner Call to Action 1

• Use IOM as a framework for positioning yourselves
  with customers
• Profile your customers and present them with your
  findings
• Build unique IOI services offerings using our
  tools and solutions as a foundation
• Work with your Microsoft partner team to get the
  resources and visibility you require
• IOI workshop for partner architects
• Develop account level execution plans
• Infrastructure Optimization Active Directory
  and group policies along with SMS/MOM
• Windows XP (and Windows Vista (TAP) Usage)
• Office 2003 Usage
• Security strategy
• More account plans, More coverage, More
  Optimization!

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Partner Call to Action 2

• Desktop Deployment Planning Services
• Launches March 2006
• Customers IW SA spend
• Partners paid by Microsoft to deliver
• 1, 3, 5, 10 day deployment engagements
• Partner Requirements
• Consultant(s) Passed Exam 74-139
• Partner registers to participate
• BDD ver 2.5 training (January)
• https//iwsolve.partners.extranet.microsoft.com/ps
  b/

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Partner Call to Action 3

• IWSS Information Work Solution Services
• Launches March 2006
• Partners paid by Microsoft to deliver
• 1 x day Information Work Value Discovery Workshop
  develop a prioritized list of projects that will
  have the greatest impact on their business
• 2 x day Information Work Architecture Design
  Session help IT specialists with architecture
  required to implement the highest-value solutions
• Partner Requirements
• IW Competency
• Consultant(s) Passed Exam 74-139 70-270
• Partner registers to participate
• https//iwsolve.partners.extranet.microsoft.com/ps
  b/

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Training Available

• Microsoft Management Summit Videos
• http//www.microsoft.com/emea/itsshowtime/result_s
  earch.aspx?track2
• BDD Training
• Notes from the field
• Management and Operations (Dec, Feb)
• Directories (Jan, Apr)
• http//www.microsoft.com/uk/partner/training/notes
  /default.aspx

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UK Windows Vista Technical Bootcamp 15-16th
February This is a two day technical update on
Windows Vista, based on the content from the US
Windows Vista TAP-RD airlift Date 15-16th
February 2006 To attend this event register at
the following site https//msevents-eu.microsoft.
com/cui/EventDetail.aspx?cultureen-GBeventid118
767511 AGENDA The content of the event will be
based on the US Airlift, and as such is subject
to change.  Planned topics to include Compatibili
ty Existing Apps, HW and Services Image Creation
Migration Tools Enhanced SW distribution,
Management Tools Instruction Migration,
Upgrade, Fresh Install Application
Compatibility Back-up and restore Practicing
Critical Systems Fast Search MSI SMS/MOM Group
Policy Easy Sharing Ad-Hoc Meetings Advanced
Networking Windows Vista Security Data Protection
Drill-down Determining Business Value 
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DDPS Partner Registration Links

• Partner Program Awareness
• Make sure to check out the most up to date info
  on the new DDPS Partner landing page that
  describes the Program, Certification Requirements
  Test, Training Details and Program Registration
  sites
• Top 10 things a partner needs to know
• 1. Learn about Desktop Deployment Planning
  Services Whats partner perspective? The gives
  and gets https//iwsolve.partners.extranet.micros
  oft.com/psb/
• 2. Register to be a DDPS Packaged Service How
  to get signed up ( Select Registration and then
  Scroll down to add a Packaged Service)
  https//iwsolve.partners.extranet.microsoft.com/ps
  b/
• 3. Learn about Software Assurance Benefits Read
  what customers will see about DDPS
  http//www.microsoft.com/licensing/programs/sa/def
  ault.mspx
• 4. Check out the DDPS Partner List Customer
  resource on searching for a DDPS Partner
  http//directory.partners.extranet.microsoft.com/p
  sbproviders/
• 5. Get Certified How do delivery consultants
  qualify to deliver the program?
  https//iwsolve.partners.extranet.microsoft.com/ps
  b/ddpsCertification.aspx
• a. Register for test here http//www.microsoft.co
  m/learning/exams/74-139.asp
• 6. Get Trained How do I get my delivery
  consultants up to speed to deliver the program?
   https//training.partner.microsoft.com/plc/ddps.m
  spx
• a. Contact ddps_at_microsoft.com for details on
  training in your area.
• 7. Check out the FAQ Key questions every
  partner has about the program https//iwsolve.par
  tners.extranet.microsoft.com/psb/ddpsFAQ.aspx
• 8. Review the Solution Accelerator for BDD v2.5
  Cornerstone to the technical guidance for DDPS
  http//www.microsoft.com/technet/desktopdeployment
  /bddoverview.mspx  
• 9. Understand Office Deployment - Key Guidance
  for partners around Office Deployment
• 10. Find all Desktop Deployment Guidance from
  Microsoft http//www.microsoft.com/technet/deskto
  pdeployment/default.mspx
• 11. Contact ddps_at_microsoft.com if you have any
  questions that arent answered by the above
  resources.

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Microsoft Contacts

• Partner Business Managers
• Carolyn Stokes - Local Regional Government
• Andrew Spicer - Central Government  (Starts
  January 23rd)
• John Pittaway - Retail Banking, Building
  Societies
• Nicola Quincey - Financial Markets Insurance
• Caroline Rowney - Retail Manufacturing
• Mike Pryke-Smith - Service Industries
• TBH - Communications Sector
• Vikki Keller - Health
• Specialist Sales
• Frank Vaughan - Systems Management
• Steve Price - Systems Management
• Mobility
• Jason Langridge - Enterprise Mobility Sales
  Specialist