Scottish Development International: an overview

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Scottish Development International an overview
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Scotland in Profile
Population 5.06M Working Pop 2.59M GDP
Just under 73 Billion GDP per
head 15,400 Unemployed 5.4 Area
78,132sq km Universities 13 Colleges
46 80 of the population is concentrated in
the Central Belt area of Scotland.
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Scotlands Economy

• Energy - Oil Gas sector employing over 100,000
  people, 7 of the workforce
• Life Sciences - Scotland has 21 of the UKs
  biotech companies and is the fastest growing
  region for start-ups
• Digital Media and Creative Industries - estimated
  to be worth annual sales of 5 billion, providing
  more than 100,000 jobs
• Financial Services Employs over 100,000 direct
  with a further 100,000 indirect and is the 2nd
  largest centre in the UK outside London
• Contact Shared Service Centres - 290 Contact
  Centres with 56,000 staff and a further 3,000
  employed in the SSC sector
• Micro/Opto-Electronics Communication
  Technologies Over 400 companies involved in
  these areas employing over 20,000 people.
• Food Drink - support 54000 jobs and generate
  sales of 7.3bn
• Tourism Injects 4.5bn in to Scottish Economy
  annually
• Software - industry has t/o of 1.5bn with 30,000
  employees

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Political Governance and Accountability
UK Parliament
Scottish Parliament
Scottish Executive
DTI/FCO
Minister for Enterpriseand Lifelong Learning
UKTI
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Scottish Enterprise and SDI

• Scottish Development International joint
  venture between Scottish Enterprise and Scottish
  Executive
• Incorporates inward and outward investment
  activities
• 20 offices worldwide, 180 staff
• Responsible for implementing the Global
  Connections Strategy developed by Scottish
  Executive
• Geographic priorities US remains high priority,
  Asia (shift towards China and Singapore), EMEA
  (biggest export market and important FDI market)
• Priority Clusters sectors already defined and
  segmented

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The Global Connections Strategy

• Support internationalisation of Scottish
  companies, including export promotion, with
  particular emphasis on Knowledge Out
• Attract high value economic activity, including
  inward investment, to Scotland - Knowledge In
• Exchange skills, ideas, intellectual capital and
  networks of people to further international
  economic development in Scotland
• Market internationally Scotlands economic
  development proposition

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High-level International Activity Overview

• Knowledge Out
• Supporting the internationalisation of Scottish
  companies, including export promotion, but with a
  particular emphasis on increasing international
  knowledge flows and on helping companies with
  deeper overseas engagements.
• Knowledge In
• The attraction of high value economic activity,
  including inward investment, to Scotland.
• Talent Scotland
• Aimed at improving Scotlands access to
  internationally mobile, skilled and experienced
  individuals in the electronics and biotechnology
  sectors.

• Scotland Europa
• Promotes Scotlands interests to European
  institutions and to the regions of the EU and
  co-ordinates activity with the Scottish
  Executives EU office.
• Bilateral Relationships
• With various overseas economic development
  agencies.
• International Marketing
• Includes advertising, press and public relations,
  influencer relations, e-marketing, direct mail,
  conferences, and exhibitions.

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Organisational Structure
Senior Director
developing international business networks using
ICT
promoting international business in Scotland
providing an integrated sales force across the
world
co-ordinating the joint operation and briefing
Ministers
advising on EU policy and funding
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SDI Offices worldwide
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Field Operations Organisation
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EMEA Region

• 3 Teams Central Europe (Dusseldorf), Northern
  Europe (London), Southern Europe MEA (Paris). The
  current team for Southern Europe, Middle East
  Africa is

The team for Southern Europe, Middle East
Africa
Anne MacColl Regional Director
Christian Syme Senior Development
Executive Energy, Electronic Markets, Tourism
Timothee Muller Senior Development Executive Life
Sciences, Financial Services
Andres Galeota Senior Development Executive Food
Drink, Life Sciences, Tourism
Jean Frederic Simeons Assistant Development
Executive
Farid Souria - Paris Assistant Development
Executive
Nicola Sartini Assistant Development Executive
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Strategic approach for Southern Europe MEA

• Define the priority sectors
• Allocate resource across the specific geographies
  
• Recognise the diversity of the region
• Recruit and retain skilled experienced people
• Work in close collaboration with our key
  stakeholders and partners

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Scotlands Competitive Advantage

• Return on Investment without a reduction on
  Quality
• Low risk option
• Internationally recognised as a shared service
  centre location of choice and expertise
• Critical mass and expertise
• World class reference sites
• One of the lowest tax rates in the European Union
• Highly cost competitive (both in terms of labour
  costs and property costs)
• Low attrition rates
• Ideal platform to service Europe and the US
• Excellent quality of life

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Some of Scotlands Global Companies

• Optos
• Real Time Engineering
• RAMCO
• Royal Bank of Scotland
• Scottish Power
• Scottish Newcastle
• ST Microelectronics
• Stagecoach
• Weirs
• Wood Group

• Abbot Group
• Aggreko
• Balmoral Group
• British Polythene Ind
• Cairn Energy
• Clyde Blowers
• Briggs Marine
• Grampian Holdings
• HBOS (Halifax Bank of Scotland
• MacFarlane

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Some of Scotlands Inward Investors

• IBM
• NCR
• ATMEL
• Invitrogen/Bio Reliance
• DSM/Roche
• Axis Shield
• Wyeth
• VESTAS
• Johnson Johnson
• O2
• Raytheon
• Rhodia Pharma
• Rolls Royce
• Shell
• Thales

• Bank of New York
• BNP Paribas
• HSBC
• DELL
• Goodrich
• Halliburton
• JP Morgan
• NEC Computers
• NAT SEMI
• Mitsui Babcock
• Akzo Nobel/Organon
• Compaq
• Motorola
• Morgan Stanley
• Honeywell

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Educated Workforce

• 13 universities, 8 specialist higher education
  institutions, 46 colleges of further education
• Student population 267,000
• 2002/2003 graduates
• Higher education 62,000
• Further education 18,000
• Range of courses
• Financial Services
• Accountancy with finance
• Finance with legal studies
• Business Studies
• Risk Management
• IT and Financial Services
• Business and Languages

Scotlands universities
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Scotlands International Air Links
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Anne MacColl Regional Director Southern Europe
Middle East Africa Scottish Development
International 59 Avenue Marceau 75016 PARIS Tel
33 (0)1 40 73 81 81 www.sdi.co.uk