Marketing 2.0

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Marketing 2.0

• Presentation by Steven Upham

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Why marketing? Why 2.0?

• If youve got a product to sell, youd like
  people to hear about it, right?
• Marketing 2.0 companies help existing companies
  sell their products by making their marketing
  more effective
• (For a fee, of course marketers need to eat too)

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Some Marketing 2.0 Companies

• Memetrics (http//www.memetrics.com)
• Referral Monitor (http//www.referralmonitor.com)
• WordOfBlog (http//www.wordofblog.net)

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Memetrics
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So what is Memetrics?

• Performance-based marketing
• Memetrics is a company that sells software to
  test new features on webpages and funnel traffic
  to them selectively (called experiments on the
  site)
• It keeps track of where the customers navigate in
  your experimental portion of the website to
  gauge how effective your new features might be
• Multiple experiments can be run at the same time,
  and you can control how much of your total
  traffic is routed to your experiments
• Memetrics boasts famous clients like eBay,
  Shopzilla, and Telestra
• They also offer more traditional consulting
  services
• Pros
• Memetrics really takes this seriously and has
  long-term contracts with large companies, which
  suggests that theyre effective
• Cons
• No price is listed on the website the site
  seems to be geared toward long-term commitment
  with large companies (its very expensive)
• Overall
• Probably not the best for startups or small
  businesses, but if youre already a big
  corporation, go for it!

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Referral Monitor
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Referrals? Monitors? Huh?

• ReferralMonitors philosophy is that
  word-of-mouth is the most effective marketing
  possible
• People are far more likely to trust the opinions
  of their friends and co-workers than targeted ads
• ReferralMonitors software allows you to keep
  track of your clients, and reward them for
  referring new people to your services
• Keeps track of such things as which client of
  yours is your most active referrer, how your
  referrals change over time, and other such things
• Pros
• Simple, affordable (subscription model, premium
  service is 19.99/month)
• Free trial available
• Cons
• Lack of aggressive advertising might put off
  some users you have to rely solely on
  word-of-mouth
• Overall
• This might be useful when used in conjunction
  with other advertising services. Probably best
  for growing small businesses who have a small
  number of loyal clients

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(No Transcript)
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WordofBlog
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Uh, so what does this one do?

• WordofBlog is a free service that allows bloggers
  and other websites to upload ads (called
  badges) to their website
• Once you do this, WordofBlog supplies you with
  some HTML code that allows you and your friends
  (or associated websites) to embed the badges into
  their webpages
• You can then log in to WordofBlog to check on how
  many clicks your badge is getting and from where
• They claim they may have some ideas for becoming
  profitable, but dont list any on their website
• Pros
• Hey, its free! How can that not be a good
  thing?
• You might get lucky and get mentioned on a
  popular blog
• Cons
• Pretty much word-of-mouth only since theres no
  mechanism to pay people for putting ads on their
  sites, their only incentive to do so is if they
  really like you or your services, which limits
  the effectiveness of this service
• Overall
• Since its free, theres really no reason not to
  try it if youre trying to advertise something,
  but remember you get what you pay for

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My CompanyeMarquee

• Combines free and paid services
• Focuses on quality advertising over mass
  advertising
• Free service track your own ads keep track of
  clicks and referrals from other websites, and
  graphs their effectiveness over time
• Paid services
• Consulting on creating appealing ads in numerous
  formats and for specific sites (perhaps you can
  appeal to diverse userbases simultaneously if you
  know your respective audiences)
• Help on web design to make your ads prominent and
  attention-grabbing but not annoying (placement on
  webpages, but no full-page Flash ads or popups
  because everyone hates those)
• Act as a go-between between our clients and the
  sites they want their ads on