Making activity and sport cool for girls

1
Making activity and sport cool for girls

• Or, why dont girls do the one thing that would
  give them everything they want and need

2
An average girls sportphobic story

• How I went from liking sport to hating sport and
  then back to loving it again, changing my life
  and my confidence in the process

3
Body con how physical shame starts in a world
obsessed by images of so called perfection
4
Building girls confidence starts at conception

• The gender stereotypes we have in society are
  reflected by the media, not created by it.
• Girls do girl things with Mum, there needs to be
  activity from the start of life distinct forms
  of physical bonding, in the way men have with
  football

5
Girls need role models at home as well as in the
media and at school

• Do Mum, Dad, Granny or any other significant
  people in their home life exercise or at least
  understand and promote the benefits of exercise.
• Is Mum always on a diet?

6
Sport and activity should equal smiles

• Lets get the message out there any way we can.
• Search out the stories that give girls great
  feelings about sport

7
Why sport aint looking good for girls

• Girls kit can be desperately uncool

8
How could sport look better for girls?
9
Rebecca Adlington and her Jimmy Choos

• The two thing Rebecca loves most in life are her
  swimming and her shoes...if they made designer
  flippers shed be in heaven

10
Is the media responsible for girls lack of
confidence?

• The skinny culture doesnt have great messages to
  put across

11
Nicole v ShanazePresenting sporting heroines in
pretty packages
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Everyday activity needs to be tempting
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Girls needs a sporting role model that suit their
aspirations and style
14
Do we need to search for the positive in popular
if not ideal role models?
15
Imagine if we taught maths like PE

• Its not just about hockey and netball teams.
  Its shouldnt feel like if you cant win, you
  shouldnt take part at all
• If you cant do a cartwheel doesnt mean you
  cant enjoy activity in school
• Competition and team sports, puts some girls off.
  Focus on fun not competitive

16
We need wide cultural endorsement of how its
cool to be female and active
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And that it is horrible to be thin, not sexy