Cold Calling is Like Driving When You Can Fly!

1
Driving, Flying, Cold Calling

• A presentation by Frank RumbauskasNew York
  Times Best-Selling Author

2
(No Transcript)
3

• To be brutally honest, I'm tired of explaining
  this to people, because it comes up almost every
  day, and in thinking of how to get the point
  across a bit more effectively, I thought of an
  analogy between driving a car, flying in an
  airplane, and cold calling, along with the
  investment required for each.

4

• When someone says that cold calls "work," what
  they're really saying is that they're making
  sales from cold calls. The argument is that they
  don't need to learn alternatives to cold calling,
  because it's already getting sales.

5
Likewise, someone who spends several days driving
from New York to Los Angeles will get there just
as reliably as someone who gets on a flight and
arrives in about five hours. The only difference
is that they chose a far less efficient method.
6
The person who drives from NY to LA may have
chosen to do so due to the lower perceived
investment. On the surface, it's cheaper to hop
in the car and get on the highway, than it is to
spend several hundred dollars on an airline
ticket, in addition to airport parking, rental
car fees, and other costs.
7
But, once that person arrives at the final
destination, they realize it isn't so cheap after
all. The cost of fuel and tolls alone will equal
or exceed that of the airline ticket, and they'll
have to do it all over again to get back home!
8

• Cold calling is very time-consuming.
• It all comes down to time management.
• Cold calling is exceptionally time consuming, and
  if you crunch the numbers, you'll find that it's
  practically impossible to earn a very high income
  - well in excess of six figures - if you are
  spending hours each day cold calling, rather than
  face-to-face with qualified prospects who are
  ready to buy right now.

9
Furthermore, my interpretation of the "cold
calling works" crowd, after conversing with
hundreds of them, is that they're in time and
learning to begin getting away from cold calling.
10
Nowadays we have the Internet and social media,
which gives us practically unlimited information
on target prospects, along with virtually
unlimited ways to connect with them in ways that
are far more effective than cold calls.
11
Learning Curve

• This one fact alone would explain why those who
  are dedicated to cold calling tend to be
  veterans, or "old timers" if you will, while
  younger salespeople in their twenties and early
  thirties are quickly becoming masters of selling
  with social media.

12
It's been said that capitalism is an ongoing
process of creative destruction, where old
methods of doing business are continually
replaced by newer and more efficient methods.
Cold calling is going the way of creative
destruction right now, as modern technology and
especially the Internet and social media give us
a much better way to connect with targeted,
qualified prospects,without the excessive
timerequirements of cold calling.
13
Thank You For Reading!
For a FREE 37-page PDF preview of the Never Cold
Call Again system, please visitwww.nevercoldcall.
com
Copyright 2012 by FJR Advisors. All rights
reserved.