Outsource Sales: Why You Should Use an Integrated Lead Nurturing Approach

1
Outsource Sales

• Why You Should Use an Integrated Lead Nurturing
  Approach

Presenter Notes
Today we will spend the next 30 minutes or so
discussing Televerde, our core competencies, and
position in the demand creation marketplace and
our unique business model and methodologies.



Introduce yourself and others from Televerde
present for the presentation and thank
participants for joining.



Over the next 15 minutes or so Ill tell you
about Televerde, our position in the demand
creation, lead nurturing and contact data
marketplace. Ill provide an overview of our core
capabilities and our unique and innovative
integrated methodology which differentiates us
from other solution providers.



This presentation is intended to give you some
context and ideas about how we can help you
achieve your sales revenue growth objectives, so
if you have any questions or need clarification
on anything dont hesitate to ask at any point
throughout the presentation.



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Outsource Sales

• Integrated lead nurturing approach is a new
  concept thats meant to strengthen company's
  sales relationships
• Integrated nurture is much like integrated
  marketing, involves coordinating all techniques
  to achieve desired outcome
• Difference of lead nurturing is creating
  relationship with prospect over repeated
  communication, while integrated lead nurture
  coordinates techniques and accelerates prospects
  through sales cycle

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Outsource Sales

• The Difference Between Good and Bad Lead
  Nurturing
• Risk handling a prospect to a competitor if not
  nurtured properly
• Providing inaccurate or irrelevant information
• Dont ignore, patronize, confuse or nurture the
  lead in any other inappropriate manner
• Avoid these mistakes by outsourcing sales support
• An outsourced sales partner is well-positioned to
  properly integrate lead nurturing program
• Company stays closer to prospects with an
  outsourced marketing and sales support activities

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Outsource Sales

• How Professional Marketers Design Integrated
  Nurturing Programs
• Well-qualified vendors design an integrated
  methodology thats bi-directional. This creates
  two-way conversation between you and your
  prospects
• Use of automation
• Better positioned to control lead contact - in
  effect the flow of information is expertly
  managed so all parties are on the same page with
  every opportunity

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Outsource Sales

• How Professional Marketers Design Integrated
  Nurturing Programs
• Multiple continuous touch points
• Balance automation with human intervention. This
  leverages capabilities of automation to
  streamline process. However it cannot replace
  human contact with automation
• Design a solid program with right components and
  processes
• Having the right capabilities and tools in-house
  or seek the appropriate outsourcing partnerships

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Outsource Sales

• About the Author
• Larry Fleischman is Director of Marketing for
  Televerde, a leading B2B provider of sales
  pipeline development solutions. For more
  information about Outsource Sales, visit
  http//www.Televerde.com today.