The Structure of SEO

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The Structure of SEO
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By Optimatix Solution Web Development Company
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• Many websites offer their vision of SEO but I
  often stayed on my hunger errors therein or
  omissions.
• The SEO is not complicated, its complex.
• In other words it is relatively easy to increase
  the visibility of a site but this requires action
  on many different levers.

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• While each business is different the SEO of a
  website will be structured in basically the same
  way 
• 5 steps to reference
• Strategy
• The source code
• Good structured content
• The reputation and social networking links
• Usability

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1. Strategy

• If you do not think ahead in any business youre
  likely to go straight into the wall. In SEO, its
  exactly the same thing.
• By itself, the strategy will not help you to
  position content directly because it is not a
  standard itself. But it will help to pass the
  other stages of your SEO. It is guaranteed to
  have a sound basis for developing the
  functionality of your site, find the right
  content, develop your internal mesh, create
  relevant backlinks and improve usability.

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• Theoretically this strategy should be in place
  before any launch site. This is rarely the case
  but nothing prevents you from working on this
  aspect of an existing site quite the contrary.
• Your strategy must answer basic questions
• What is the purpose of my website?
• What are the ways to achieve this?
• What keywords are relevant to my goals?
• What content and resources should I create for
  these keywords?
• What is my marketing strategy?
• What makes me different from others?
• If you answer these questions correctly you
  should have a strategy that makes sense. So
  youre ready to take the next step.

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2. The source code

• The next step is to make sure your site is
  properly designed so that Google understands.
  This is also the time to check all the features
  you need are included. At this point there should
  not even think about content that you want to
  create but the types of content. If your strategy
  is clearly defined so you should know what your
  site will contain
• Text (of course)
• Images
• Videos
• Audio files
• PDF, Word and other
• Flash files
• Forms

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• So you must ensure that your site is designed to
  accommodate these types of content. You must also
  use this step to verify that Google understands
  your website, in other words it can be indexed
  properly.
• We must verify that the site contains no brake
  indexing
• Errors 404
• Unnecessary redirects
• ALT tags missing
• Duplication of content
• Poorly designed HTML
• (unclosed tags, badly coded )
• Incorrect canonical tags
• Robots no index meta tag in and / or no follow
• HTTP headers incorrect

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• And you should also check that the technical
  basis for referencing are present understanding
  and future optimization of your content
• Basic tag Meta Title and Description
• Meta Meta Canonical
• A sitemap page
• A robots.txt file
• A sitemap file (and another for video)
• An RSS feed
• Ping system
• A system for categorizing content
• Articles on a module (manual or automatic)

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3. Good structured content

• Your site is designed to accommodate your
  various publications and your clear strategy
  tells you which way to go. It remains only to get
  to work by writing your content.
• While thinking that you had before you give
  answers to the following questions
• What structure adopted to achieve the objectives?
• What types create?
• What to write content for each section?
• How to link them?
• How to read?
• Which create rich content (videos, images, audio
  files, animations)?
• How to plan the publication of such content on
  the short, medium and long term?
• Never forget that good content will help you to
  make link baiting theoretically, i.e. encourage
  others to make connections to your various
  articles spontaneous.

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4. The reputation and social networking links

• The next step is the creation of links and
  popularity. It is also currently the best
  criterion for positioning a good network
  connection optimized enough (but not too much) so
  this is the best way to position on any request
  and that in any sector activity.
• Depending on the competition the content can
  sometimes be self-same but the links are the most
  powerful lever and effective in SEO. Of highly
  competitive sectors, have the best content will
  not allow you to position yourself without
  appropriate links. To create and can be used many
  ways its own network of sites, guest-blogging,
  directories, websites of partners and suppliers,
  blog comments, link exchange etc

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5. Usability

• At this stage there your site should have the
  following characteristics
• It has a clear strategy and objectives.
• It is well designed and indexed.
• The contents are relevant and meet the needs of
  your users.
• Ties and social networks allow you to locate the
  desired queries.
• But this is not enough at least not for
  achieving the full potential of your SEO it is a
  pity indeed to bring thousands of visitors to
  your website if some leave due to lack of
  usability.

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The actual structure of SEO

• Respecting the logic of these steps, you should
  have a well-referenced website, designed for both
  visitors and search engines and enables you to
  reach the goals that you have set. But the
  pyramid structure is relatively false because it
  implies that each new step is less important and
  it depends entirely on the previous one.
• links are the most powerful factor
• strategy encompasses everything and affects all
  other levels
• source code and usability only serve and optimize
  your content and link weights
• Do not forget that this structure focuses only
  on vision of SEO website.

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