Traffic Course #29: How To Generate Traffic Using Yahoo Search Marketing

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Traffic Course 29 How To Generate Traffic Using
Yahoo Search Marketing

• by imjetred  on December 4, 2012

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Yahoo Search Marketing is the search engines pay
per click system which allows advertisers to bid
on keywords for advertising on their results
pages.
Whilst the system is in the process of being
phased out in favorof running Bings
Adcenter ads, the roll out of the new systemhas
been delayed in many countries, so there is huge
opportunityto pick up traffic. The European
market still uses Yahoo Search Marketing driven
adson search results, and this is one market
which convertsextremely well with the correct
approach to PPC campaigns. The system works by
bidding on keywords to allow youradvertisements
to appear next to search results for those
termson Yahoo (and their partner networks).
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Continue
The key to success with any pay per click
campaign is trackingresults as extensively as
possible for analysis. By continually reviewing
performance at the keyword level, youcan
identify which search terms are providing a
strong return oninvestment in order to expand
further into that area, and thosewhich are under
performing so than you can try to improve them
ordelete them completely. Using simple
techniques such as regularly rewriting ad copy
tosplit test can create much more powerful click
through rates overtime, which will mean more
qualified traffic for less cost.
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Continue
All of the main search engines have a primary
focus on relevance,so by focusing on providing
searchers with the solutions to theirneeds, you
will be able to complement the intentions of
Yahoothemselves, and create a sustainable
advertising campaign. Proper tracking from ad
impressions on the search results throughto
conversions on your website (and even repeat
purchases in thefuture) can enable you to have a
huge advantage over yourcompetition, as few
companies track this performance fully. Only by
fully analyzing your pay per click performance in
YahooSearch Marketing will you fully exploit the
value of the trafficavailable, which will
translate in more revenue and repeat,
loyalcustomers for your business.
Click here to read more of traffic generation
courses articles.
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