CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event

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CHAPTER 7Sports and Entertainment Marketing
Management Team Decision Making Event

• Scenario
• Your team will meet with the general manager for
  the Dynamos to discuss the pros/ cons of all
  proposed locations for the soccer stadium.
• You must convince the GM to locate the stadium in
  downtown Houston.
• Your presentation must describe the target market
  for soccer, the product/service offered,
  potential corporate sponsors, proposed publicity
  for the team, multiple uses for the new soccer
  stadium, and the economic impact of locating in
  downtown Houston.

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CHAPTER 7Sports and Entertainment Marketing
Management Team Decision Making Event

• Description
• You have 30 minutes to prepare your presentation,
  10 minutes to present it to the judge, and 5
  minutes to answer the judges questions about
  your proposal.

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CHAPTER 7Sports and Entertainment Marketing
Management Team Decision Making Event

• Performance Indicators Evaluated
• Determine the relationship between government and
  business.
• Identify factors affecting a businesss profit.
• Identify information monitored for marketing
  decision making.
• Explain the need for sport/event marketing
  information.
• Describe the nature of target marketing in
  sport/event marketing.
• Develop sport/event product positioning
  strategies.
• Sell sport/event sponsorships.