Blekko Delivers Spam free Results

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BLEKKO

• Blekko Delivers Spam free Results

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• Search engine are the sites on the net which are
  used to source information from other websites on
  the World Wide Web. blekko is a consumer facing,
  new age search engine that delivers quality
  results from the most trusted of sites. This is
  made possible by a judicious mix of complex
  algorithms and human expertise.
• People instantly turn towards internet search
  engines if they wish to find information about
  anything on the internet. Major search engines
  deliver hundreds of thousands of results within a
  fraction of a second.
• This made life immensely easy for people. In
  absence of a search engine, anybody looking for
  any information would have had to perform the
  impossible task of remembering a particular
  websites URL.
• This could be feasible had there been only a
  handful of websites. The World Wide Web has
  billion of websites and memorizing their names
  would be a task befitting a supercomputer and not
  an ordinary human being.

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• There are basically three types of search
  engines First is called a robot or spider that
  makes use of complex algorithms to search through
  the databases of HTML documents.
• The second is powered by human submissions, i.e.
  they rely on submissions made by human beings to
  create a catalogue. The third type is called a
  hybrid search engine which is a combination of
  both algorithm based programs and human
  expertise.
• Blekko is a hybrid search engine that makes
  excellent use of human experience and expertise
  and combines it with complex algorithms to
  deliver outstanding results.
• Involvement of users experience and knowledge
  ensures that the results returned score high on
  quality and relevancy. A user is spared the agony
  of visiting dozens of irrelevant pages to find
  the relevant information.
• We shall now deal in detail with all the three
  major types of search engines and find out how
  they work behind the scenes to make our lives
  easier and less complicated.

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Robots or Crawler Based Internet Search Engines

• It is important to know about Meta tags before we
  delve deeper into the functioning of crawler
  search engines.
• Meta tags are special Hypertext Mark Up Language
  (HTML) tags that provide specific information
  about a web page. Unlike HTML tags they do not
  affect the functioning of the site.
• Their job is to provide relevant information
  about the web page, its creator and traffic,
  relevant keywords, content of the site, and the
  interval at which it is updated. This information
  is of paramount importance to search engines.
  They make use of all the above mentioned
  information to build their indices.

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• Crawlers based search engines use automated
  software to visit a website and source relevant
  information from the site. They read the actual
  content of the site and observe the links to the
  site in question.
• More importantly, they read the Meta tags of the
  website to know more about its relevance and the
  importance of the information it dispenses.
• A crawler or spider armed with all the necessary
  information returns to the central depository
  where the all-important task of indexing is
  carried out.
• The spider at frequent interval returns to the
  site to take note of information that may have
  been appended, modified, or deleted. The
  frequency of these visits is determined by the
  search engine administrators.

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• Human powered search engines build catalogues and
  indexes upon the input provided by humans. In
  other words, robots (algorithm programs) have no
  role in building the index.
• One of the important tools used by crawlers to
  develop indexes is to look for relevant keywords
  on the website. A user taking help of a search
  engine for any question or query is actually
  searching through the index that the crawler has
  created.
• Since keywords play an important part in indexing
  of websites, unscrupulous webmasters make use of
  unethical practices like keyword stuffing and
  spamdexing to increase their websites
  visibility.

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What is Spamdexing?

• Spamdexing, also known as web spam, black hat
  SEO, or search engine poisoning, refers to the
  deliberate and intentional manipulation of search
  engine indexes.
• Search engine that make use of crawlers depend
  upon complex algorithms to determine the
  relevancy of a web site. Unethical websites
  owners use dubious methods and processes to make
  their websites achieve a higher ranking in
  results returned by the search engines.
• This technique, often referred to as Black hat
  SEO technique, leads to wastage of time and other
  precious resources of a search engine user. They
  have to wade through pages and pages of low
  quality sites to get the actual information.
• Search engines severely punish spammers and
  webmasters indulging in search engine spam.
  Unfortunately, the risk is too low and the
  rewards too high to permanently deter tricksters
  from perpetrating such frauds.

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• The World Wide Web is a treasure trove of
  information. It is said that information is power
  and todays search engines have made people
  powerful by giving them access to quality
  information.
• A person can find anything about any products or
  services by just few clicks of their mouse from
  the comfort of their home.
• Spams and other unscrupulous techniques used by
  charlatan webmasters, however, exposes people to
  a lot of scams and frauds.
• Blekko is a new age search engine that focusses
  on quality rather than quantity. It returns spam
  free results from the most trusted of sites.