Store Layout

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Store Layout
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Where do retailers use visual merchandising?

• Four areas of display in a retail store
• Storefront
• Store Layout
• Store Interior
• Interior Displays

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Store Layout

• The store layout is the arrangement of floor
  space to promote the sale of fashion products.
• A retailer can be arranged as a series of
  departments or groupings of merchandise.

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Store Layout

• Purpose
• Generate Sales
• Provide for ease of customer movement through the
  store (Circulation)
• Provide for maximum product exposure and
  attractive display of merchandise
• Prevent Shrinkage

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STORE LAYOUT

• Selling space
• Interior displays
• Sales demonstrations
• Sales transactions
• Merchandise space
• Inventory storage
• Backrooms
• Drawers, shelves

• Personnel space
• For employees
• Break room
• Restrooms
• Lockers
• Customer space
• For their comfort
• Dressing rooms
• Restaurants
• lounges

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Store Layout Cont

• Traffic The number of customers that enter a
  store.
• Traffic Pattern The path customers take through
  a store while shopping.

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Retail Floor plans

• Three Basic Plans
• Loop
• Free-Form
• Grid

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Loop/Racetrack Layout

• Provides a major customer aisle that begins at
  the entrance, loops through the store, usually in
  the shape of a circle, square, or rectangle, and
  then returns the customer to the front of the
  store.
• It is also referred to as a racetrack layout

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FloorplanKohls
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JC Penny Floor plan
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Free Form

• Used primarily in specialty stores or within the
  boutiques of larger stores that arranges fixtures
  and aisles in an asymmetrical pattern.

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Free Form
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Free Form
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Grid Layout

• A store layout of fixtures and aisles in a
  repetitive or rectangular pattern
• Best illustrated by a variety store or the
  grocery department in a typical supermarket.
• Secondary aisles run at right angles to aisles,
  and each aisle is usually of the same width for
  its length.

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Grocery Store Layout
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Layout Rules of Thumb

• Locate high-draw items around the periphery of
  the store
• Use prominent locations such as the first and
  last aisle or end caps for high-impulse and high
  margin items

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Layout Rules of Thumb

• Place related Merchandise, even though it may be
  in separate departments, near each other if they
  are coordinating or complementary items. This
  will make them visible to the customer and make
  shopping easier.
• Designate an area of the floor for merchandise
  that is on hand on only a short term basis. This
  makes for efficient changeover of that area when
  a new season arrives.