Burger King

1
Burger King

• Chanelle Johnson
• Monet Olivis
• Natalie Sell
• Brian Turner

2
History of Burger King

• James McLamore and David Edgerton --
  entrepreneurs that created the restaurant
• In 1954 the first Burger King was open to the
  public in Miami, Florida
• First fast food business to offer people the
  option of dining in the restaurant or going to
  the drive thru

3
Have it your way

• Crispin Porter and Bogusky (CBP) (advertising
  agency)
• Promotion of Burger Kings TenderCrispChicken,
  CPB made a website www.subservientchicken.com
• When it was first created, only 20 people
  (employees and their families) knew about the
  website
• Amazingly, within the first 10 days of the
  websites creation there were 20 million people
  that had visited the site

4
Extra Info

• Burger King rates as the second largest hamburger
  fast food restaurant in the world
• Competition is McDonalds(1) and Wendys(3)
• Sixty-five international countries and U.S.
  territories have Burger King
• Puerto Rico was the first international state to
  have the restaurant

5
Target Market

• Low and middle class people
• Crown shaped chicken nuggets for children
• Target families that are busy and on the go
• dining in or the drive thru
• Fast food restaurants are keeping up with
  societys fast pace

6
Boston Consulting Groups Growth Share Matrix
Market Growth Rate Dogs Question Marks
Market Growth Rate Cash Cows Stars
Relative Market Share Relative Market Share
7
Perceptual Map
8
The Menu

• Broiled burgers because most fast food fry their
  hamburgers
• Vegetarian burgers
• Salads
• Across The Country
• Breakfast Burrito that is served in the
  south-west
• Mustard Whopper in Texas

9
Place

• International company
• Burger King has restaurant locations from the
  United States to China
• Hungry Jack's is a franchise of Burger King
• 300 restaurants in Australia