Burger King - PowerPoint PPT Presentation

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Title:

Burger King

Description:

Cartoon characters. Kids Meals w/ toy. Bright colors. Fast service. Evidence. Cartoon character and toys. Ads: General Public. General Public ... – PowerPoint PPT presentation

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Avg rating:3.0/5.0
Slides: 10
Provided by: men6
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Transcript and Presenter's Notes

Title: Burger King


1
Burger King
  • The Whopper Says...

2
BK Target Audience
  • Kids
  • General Public
  • Budget

3
Ads Kids
  • Kids
  • Cartoon characters
  • Kids Meals w/ toy
  • Bright colors
  • Fast service

4
Evidence
  • Cartoon character and toys

5
Ads General Public
  • General Public
  • Colors associated with fresh foods
  • Not too flashy
  • Funny
  • Fast Service

6
Evidence
  • Cartoon character and toys

7
Ads Budget
  • Budget
  • Price displayed in bright, happy colors
  • Price is an added bonus considering the quality
    of the food

8
Evidence
  • Cartoon character and toys

9
Compared with Others
  • Similarities
  • Advertises budget prices
  • Advertises with humor
  • Advertises with bright, catchy colors
  • Like KFC, logo has patriotic colors
  • Differences
  • Broader audiences
  • Ads just for young children
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