Burger King

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Burger King

• The Whopper Says...

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BK Target Audience

• Kids
• General Public
• Budget

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Ads Kids

• Kids
• Cartoon characters
• Kids Meals w/ toy
• Bright colors
• Fast service

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Evidence

• Cartoon character and toys

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Ads General Public

• General Public
• Colors associated with fresh foods
• Not too flashy
• Funny
• Fast Service

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Evidence

• Cartoon character and toys

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Ads Budget

• Budget
• Price displayed in bright, happy colors
• Price is an added bonus considering the quality
  of the food

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Evidence

• Cartoon character and toys

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Compared with Others

• Similarities
• Advertises budget prices
• Advertises with humor
• Advertises with bright, catchy colors
• Like KFC, logo has patriotic colors
• Differences
• Broader audiences
• Ads just for young children