Fit, Misfit and Strategic Goals

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Fit, Misfit and Strategic Goals SWOT Revisited
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Overview

• SWOT Purpose
• SWOT Steps and Elements
• OT
• Environmental Scan
• Stakeholder Identification
• SW
• Strategic Competencies
• Fit and Misfit
• Strategic Goals

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Environmental Scanning
Task Environment
Industry Environment
Macro-Environment
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Macro-Environment STEEP

• Social
• Technological
• Economic
• Environmental
• Political

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Environment Structure
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Mapping External Forces
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• Stakeholders ..any group or individual who can
  affect or is affected by the achievement of the
  organizations objectives (Freeman, 1984 46)

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Brysons Stakeholder Identification Criteria
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Mitchell, Agle and Wood Stakeholder Typology
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Linking Actors and Forces
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Strengths and Weaknesses Strategic Competency
Approach

• Powers (de jure and de facto)
• Resources (e.g. staff, finances, technology)
• Internal Processes and Procedures
• Expertise and Institutional Knowledge

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SWOT Analysis and Strategic Goals

• 5 pages single-spaced
• 12 point font, one inch margins
• Appendices accepted