Red Bull

1
Red Bull

• Englisholic
• Julie
• Sherry
• Peggy
• Tanya
• Tammy

2
Introduction

• Origins
• Development

3
4P- Product

• Energy Drink
• Increases performance
• Increase concentration reaction speed
• Improves vigalance
• Improves the emotional status
• Stimulates metabolism
• Ingredients
• Usages
• Package

4
4P- Price

• 65NT

5
4P- Place

• Convenient stores
• Night club
• Warehouse stores
• Extreme sports live sites

6
4P- Promotion

• TVC
• Public Relations Event
• Sponsors

7
Commercial Films
8
Commercial Films
9
Slogan

• Red Bull, Gives you wings.
• Red Bull,??????

10
SWOT
S High quality Fashion image Good brand image W High price Less distribution Unobvious effects
O Highly related to extreme sports Overtime working Popularity of night life T Lots of competitors Economic recession
11
Conclusion
12
Thanks for your listening