Chapter 2 History and Structure of Tourism

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Chapter 2 History and Structure of Tourism

• The substantial growth of the tourism activity
  clearly marks tourism as one of the most
  remarkable economic and social phenomena of the
  past century. The number of international
  arrivals shows an evolution from a mere 25
  million international arrivals in 1950 to an
  estimated 763 million in 2004, corresponding to
  an average annual growth rate of 6.5 per cent.
• Source UNWTO

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• See timeline in Chapter 2 of The Welcome Business
  for a journey through the evolution of Irish
  tourism from the early 1800s through to today

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• Government Departments
• See www.irlgov.ie for all govt departments and
  agencies
• In the 2002 2007 Dáil, the following
  departments had a key role to play in Irish
  tourism
• Department of Arts, Sport and Tourism
• www.arts-sport-tourism.gov.ie
• Department of Transport
• www.transport.ie
• Department of the Environment, Heritage and Local
  Government
• www.environ.ie

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• Fáilte Ireland
• Website Fáilte Ireland The National Tourism
  Development Authority NTDA encompasses the
  range of tourism support functions previously
  carried out by Bord Fáilte and CERT.
• Law to merge the organisation signed by President
  McAleese on 13 April 2003
• New agency formally established on 28 May 2003
• Chairperson is Gillian Bowler
• CEO is Shaun Quinn
• www.failteireland.ie (corporate info)
• www.ireland.ie (tourist info)

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• Responsible for tourism development in the 26
  counties of the Republic of Ireland at a
  national, regional and local level
• Works in strategic partnership with various
  organisations (public and private) involved in
  the Irish tourism industry
• Aim includes helping the industry to be more
  competitive and more profitable and to help
  individual enterprises to enhance their
  performance

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• Fáilte Ireland 4 Key Roles -
• Marketing Services
• Training Services
• Product Development
• Research Statistics

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• FI Niche Marketing Websites
• Golf in Ireland www.golf.ireland.ie
• Walking in Ireland www.walking.ireland.ie
• Angling in Ireland www.angling.ireland.ie
• Cycling in Ireland www.cycling.ireland.ie
• Water-Based Activities in Ireland www.waterbased.i
  reland.ie
• Equestrian in Ireland www.equestrian.ireland.ie
• Heritage in Ireland www.heritage.ireland.ie
• Genealogy in Ireland www.genealogy.ireland.ie
• Festivals and Events in Ireland www.festivals.irel
  and.ie
• Learning English in Ireland www.learnenglish.irel
  and.ie

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• Northern Ireland Tourist Board
• (NITB)
• Represents tourism in the six counties of NI
• Performs much of the same functions in its
  jurisdiction as Fáilte Ireland does in the
  Republic
• Responsible to Northern Irelands Minister with
  responsibility for Enterprise, Trade and
  Investment

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• www.nitb.com (corporate website)
• www.discovernorthernireland.com (tourist info)
• Chairperson is Tom McGrath, OBE
• CEO is Alan Clarke
• Supported by
• Director of Marketing
• Director of Industry Development
• Director of Finance and Business Planning
• Director of Special Projects

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• The NITBs self-professed challenge is
• for tourism in Northern Ireland to attract more
  visitors and then make their stay memorable so
  that they are encouraged to return and to
  recommend Northern Ireland. It is also important
  to encourage people from Northern Ireland to take
  leisure breaks and holidays at home.
• Northern Irelands strategic objectives for the
  coming years include the following
• increase Northern Irelands share of visitors to
  the island of Ireland
• increase visitor tourism revenue by 9 per annum
• increase visitor numbers by 7 per annum.

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• Northern Irelands tourism regions
• Causeway Coast and Glens of Antrim (North East)
• www.causewaycoastandglens.com
• Belfast City
• www.gotobelfast.com
• City of Derry
• www.derryvisitor.com
• The Sperrins Mountains and Moorland (North
  West)
• www.sperrinstourism.com
• Fermanagh Lakeland and South Tyrone (South West)
• www.fermanaghlakelands.com
• The Mourne Mountains and St Patricks Country
  (South East)
• www.visitarmagh.com
• www.kingdomsofdown.com

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Tourism Ireland Limited

• Launched campaign 1 January 2002
• Part of Good Friday-Belfast Agreement
• North-South Ministerial Council
• NI Sir Reg Empey
• Republic Minister Jim McDaid
• Marketing Ireland as a single destination around
  the world

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• www.tourismireland.com or
• www.discoverireland.com (tourist info)
• www.tourismireland.com/corporate (corporate info)

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Regional Tourism Authorities (RTAs)

• 7 Tourism Regions
• Structured on the basis of EU planning areas
• Funded by Fáilte Ireland, members fees and
  commercial activities
• Functions are two-fold
• Provision of guest service through tourist info
  offices
• Encouraging locals to get involved in tourism
  development.

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Shannon Development

• Established in 1959 to develop Shannon Airport
  and surrounding areas
• In 1989 it was given the task of developing
  tourism in the old Mid West RTO region
• Includes counties Limerick, Clare, North
  Tipperary and South Offaly.
• Responsible for industrial and tourism
  development
• www.shannondev.ie

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Office of Public Works (OPW)

• Established 1831
• Functions include management of
• national monuments/historical properties
• national parks and wildlife
• www.opw.ie

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Airport Authorities (formerly Aer Rianta)

• Management of state airports at Dublin, Cork and
  Shannon
• Development of Irish aviation
• Aer Rianta International

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The Irish Tourist Industry Confederation (ITIC)

• Represents all major Irish tourism interests
• Lobby group
• Works at Irish and EU level
• www.itic.ie

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Some Private Organisations

• Irish Hotels Federation www.ihf.ie
• Town Country Homes www.townandcountry.ie
• Irish Farmhouse Holidays www.irishfarmholidays
  .ie
• Houses, Castles and Gardens of Ireland www.castle
  sireland.com
• Restaurant Association of Ireland www.rai.ie
• An Taisce www.antaisce.org

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• Irish Tourism Strategy
• Tourism Strategy Review Group
• New Horizons Report (Sep 2003)
• See www.tourismreview.ie
• Tourism Action Plan Implementation Group
• Tourism Strategy Implementation Group