What are the Media?

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What are the Media?

• Rob Harper (EMD)

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What words describe the media?
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Media Partners

• Broad use of communications technology puts media
  at the scene
• Every day brings examples of media helping in a
  unique way during a response

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Media

• When we think of media, we think of

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Media Goals

• Inform the public
• Monitor whats happening around us

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What Are the Media?
Unit III Objectives

• Identify types of media, their needs, and their
  audiences
• Define terms commonly used by the media
• Discuss the role the media plays in emergency
  management

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Media Assistance

• The media helps to
• Reduce public panic
• Prepare the public for action
• Alert/warn the public about what may follow
• The media are your most direct channel to your
  mass audience

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Media Outlets

• Print
• Radio
• Television
• Internet

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5 - Ws 1 H

• WHO? WHAT? WHEN?
• HOW?
• WHY? WHERE?

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Working with the Media

• Each medium has specific expectations
• Television - access to the action visual
• Radio - immediate audio or an interview
• Newspaper reporters - more detail and
  background information

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Contacting Local Media

• Visit media managers and reporters
• Print
• Radio
• TV
• Other ways to contact local media
• News releases, news conferences, briefings, etc...

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Facts Journalists Want From You

• Cause of disaster
• Eyewitnesses/first responders
• Extent of community response
• Scope of event
• Casualties, injuries
• Survivors
• Property damage
• Background

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Media Needs on the Scene

• Access to scene (reporters and photographers)
• Access to persons in charge
• Big picture
• Status reports
• Parking for equipment
• Telephones, food, lodging, gas

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Medias Role in EM

• Work together to develop/promote public
  information programs
• Meet with news media directors to explain your
  public information plan

earthquake safety measures save lives
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Medias Role in EM

• Encourage newspapers to run emergency management
  feature stories
• Request local media after an event to continue to
  broadcast the recovery message

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Summary

• Role of the media is to disseminate information
  about public safety
• Working with the media involves opening two-way
  communications
• Effective use of the media helps reach your
  target audience