MEDIA

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MEDIA
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MEDIA

• NAME THE DIFFERENT FORMS OF MEDIA

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TELEVISION

• Sport was regulated by TV Act 1954
• Terrestrial TV included BBC1, 2, ITV, Ch4, 5
• These channels bid for rights to show listed
  events
• listed events had to available on terrestrial
  TV eg. Wimbledon, Grand National, FA cup, Olympic
  Games
• TV can use action replays to analyse and improve
  performance

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CABLE AND SATELLITE

• Introduced in 1992
• Sky Sports obtained Premier League football in
  1992 for 304 million
• Sky introduced pay per view events
• BskyBs latest contract with the FA Premier
  League is worth 1billion over 3 seasons. This
  gives them exclusive rights to Live Premier
  League matches.

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RADIO

• No threat to TV
• Allowed to cover all sporting events
• Specialist radio stations
• Radio 5 live, Talk sport, Sports Xtra
• Broadcasting costs much lower
• Radios are portable, cheap and plentiful

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THE PRESS (newspapers)

• All daily papers have sport sections
• Focus for each is different
• The Sun - many pictures, sensational stories
• The Times factual information and extensive
  reporting procedure
• Tabloids can exert influence eg. the sacking of
  Graham Taylor and Glenn Hoddle

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MAGAZINES

• There has been an increase in the range of
  magazines
• Most sporting events are covered
• Often contain detailed information
• BOOKS
• Range includes coaching manuals, textbooks,
  sports autobiographies etc..

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ICT - INTERNET

• Huge increase in use and as a resource
• Allows access to a huge amount of information
• Computer programmes can enable detailed analysis
  of performance

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MOBILE PHONE TECHNOLOGY

• Able to receive information about sports results
  directly to phone
• Can request video footage of goals

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Positive effects of the media

• The media helps to promote sport. Sports events
  are seen, heard and read about by millions.
• The media creates Sports Stars (role models)
  who may inspire young sportspeople.
• When a sport gets media attention, it raises
  interest and participation generally rises.
• Sports that get media attention tend to attract
  sponsorship more easily.
• The media can educate and inform about sport.
• The media pay vast sums of money to Governing
  Bodies which is often used to develop grass roots
  sport

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Negative effects of the media

• There is intense pressure on coaches, manager
  and performers to get results.
• Sports Stars may lose privacy and have their
  private lives invaded.
• The media can force changes on a sport (e.g.
  Rugby League 1996 and the tennis tie break).
• The media can often over-sensationalise events
• Media exposure can foster a win at all costs
  attitude
• Draw interest away from minority sports
• Attendance at live events may decrease

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TYPES OF BROADCAST

• Live coverage Ford Super Sunday
• Highlight programmes Match of the Day
• Documentaries World Cup Stories
• Quizzes Question of Sport
• News bulletins at end of main news
• Information Services Ceefax, Teletext
• Educational BBC Bitesize,
• Dedicated channels Chelsea, Man Utd